Avva Experience

Avva Experience creates and hosts outstanding virtual experiences that entertain and put together coworkers. Avva was looking for a team of digital marketing professionals to help improve the website’s search rankings for the US and UK. We took everything into our own hands. It was decided to fill the site with high-quality SEO-optimized content and provide link-building services to boost its visibility.

We did:

1. Complex Audit. To identify weak areas and provide solutions.
2. SEO Optimization. To enhance the website’s ranking in search results.
3. Link Building. To increase the trust of search engines.
4. Content Marketing. To become more visible in search engines and attract users.

Client problems

Before hiring our services, the company realized its marketing needed improvement. There were problems with low search rankings and user engagement. This was influenced by low-quality backlinks, inappropriate metadata, and other aspects. We solved all these problems by conducting an audit first, identifying what needed to be worked on, and then improving the SEO, content marketing quality, and overall functionality of the site.

1. Issues with metadata and poor ranking performance.
2. Images lacked alt attributes, which negatively affected SEO.
3. The articles were short and not informative enough and couldn’t engage relevant traffic.
4. Lack of integration with social media channels.
5. The backlinks were of low quality, which led to a decrease in search rankings.

The goal was to help Avva rank higher in search engines, get more organic traffic, and generally expand its reach in the online space. We conducted a comprehensive website audit, developed a clear strategy for improving SEO, content, and gave recommendations on how to enhance the overall usability of the website.

1. Complex Audit. Found out the areas to work on and implemented our solutions.
2. SEO Optimization. Used the right keywords, meta tags, and URL structure.
3. Link Building. Implemented a quality backlink strategy.
4. Content Marketing. Improved the blog’s content to bring relevant traffic.
5. Conversion Boost Strategy. Enhanced conversion rates from organic search.

We implemented a tailored digital marketing strategy for the Avva project, focusing on SEO optimization, high-quality link building, and content marketing to boost visibility and organic traffic. As a result, the client obtained great results, with organic traffic increasing by an impressive 950% within a few months, impressions doubled, and CTR showed almost 100% growth. We also helped the company make improvements for greater audience involvement, for example, adding the Career page and integrating the site with social media.

Project team

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana