Google Ads Management That Books Jobs
Loona is a performance marketing agency built for home service companies. Our Google Ads management turns paid clicks into booked estimates with precision keyword targeting, conversion-focused creative, and continuous optimization tuned to your service area.
Verticals We Scale
Loona runs Google Ads campaign management for home service companies who need booked jobs, not vanity clicks. Each vertical below gets its own keyword strategy, creative angle, and lead-quality filtering tuned to how that trade actually sells.
Roofing
We help roofers win storm-season demand with Google Ads for roofing companies built around high-intent search.
Appliance Repair
Same-day service intent is fierce — our Google Ads for appliance repair program captures it with tight geo and call-tracked campaigns.
HVAC
Seasonal swings in heating and cooling demand call for budget pacing and creative rotation that keep cost-per-booked-job steady year-round.
Plumbing
Emergency plumbing searches convert in minutes. We prioritize call-only formats and after-hours bidding to capture jobs competitors miss.
Remodeling
High-ticket remodel leads need nurturing-friendly funnels. We pair search ads with lead forms tuned for qualified consultation requests.
Built for Contractors
As a performance marketing agency focused on home services, we run lead generation services for contractors that turn spend into booked jobs.
Vlad & Tim
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Marketing brunch
❤️
IT arena
How We Run Your Google Ads Program
Audit & Discovery
We dig into your account history, service areas, and margins to pinpoint where wasted spend is hiding and where there is realistic room to grow booked jobs.
Campaign build
We structure search, Performance Max, and call campaigns around your highest-margin services, with precision keyword targeting and conversion-focused creative.
Launch and tracking
We wire up call tracking, form events, and offline conversion imports so every lead ties back to the keyword, ad, and device that produced it.
Optimize and scale
Weekly bid, budget, and creative tuning plus lead-quality filtering compounds results — then we scale spend into the segments booking real jobs.
Proof in the Pipeline
Real home-services campaigns, real revenue lift. Each case study shows how disciplined Google Ads campaign management turns ad spend into booked jobs.
AVVA EXPERIENCE
Plum Proexteriors
Why Contractors Choose Loona Over the Alternatives
| Loona Agency | Generalist Agencies | In-House/DIY | |
| Industry Focus | 🏠 Home-services specialists with vertical-specific playbooks | Mixed client roster with no home-services depth | Owner-operator learning the platform between service calls |
| Campaigns | 🎯 Precision keyword targeting tuned to booked jobs | Broad-match defaults that burn spend | Set-and-forget with limited testing |
| Lead Quality | 🛡️ Active lead-quality filtering and call review | Reports counted by clicks, not booked work | No bandwidth to qualify or score leads |
| Reporting | 📊 Transparent ROI dashboards tied to revenue | Vanity metrics with thin context | Spreadsheets pieced together after hours |
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Platforms We Run On
Built for Contractors
Precision Keyword Targeting
Conversion-Focused Ad Creative
Call & Lead Tracking
Lead-Quality Filtering
Transparent Reporting
Our clients
What Makes Home-Services Google Ads Actually Perform
Effective Google Ads campaign management for contractors is not about clever bidding tricks — it is about disciplined fundamentals applied to the realities of home services: local intent, urgent demand, and high-value jobs. These six principles separate profitable accounts from budget burners.
Intent-First Keywords
Target buyers ready to book — emergency, repair, and quote-stage searches over generic terms.
Tight Geo Targeting
Bid only inside your true service radius so spend never leaks to jobs you cannot profitably run.
Service-Specific Landing Pages
Match each ad group to a dedicated page with the offer, proof, and a phone-first call to action.
Aggressive Negative Keywords
Block DIY, jobs, salary, and parts queries weekly to keep clicks focused on paying homeowners.
Call and Form Tracking
Attribute every call, form, and booked job to its keyword so optimization is grounded in revenue.
Continuous Bid Optimization
Reallocate budget weekly toward the services, hours, and zip codes producing booked work.
frequently asked question
01 How much should I budget for Google Ads as a home service company?
Most home-services contractors we work with start between $2,000 and $7,500 per month in ad spend, depending on service area size, average job value, and competition. We’ll recommend a starting budget during the audit based on local CPCs, the volume of booked jobs you need, and the margin you have to reinvest as campaigns prove out.
02 How soon will I start getting calls after my ads go live?
Search campaigns typically generate the first qualified calls within 3 to 10 days of launch. The first 30 days focus on gathering conversion data, filtering out junk clicks, and identifying winning keywords. From there, lead volume and quality compound month over month as bids, ad copy, and negatives are tuned to your booked-job data.
03 How do you track which calls and leads are actually coming from my ads?
We deploy call tracking, form tracking, and offline conversion imports so every lead is tied back to the campaign, keyword, and ad that produced it. Calls are recorded and scored for quality, and booked jobs are fed back into Google Ads so the algorithm optimizes toward revenue — not just clicks or raw form fills.
04 Will I own my ad account if I stop working with you?
Yes. We build campaigns inside an account you own, and all historical data, conversion tracking, and creative assets stay with you if we part ways. There are no long-term contracts — our lead generation services for contractors are designed to earn renewal on results, not lock-in.
