KHODOROVSKY
About the project
This boutique real estate company was looking for a better way to reach motivated buyers and sellers through email—with a mix of listings, market news, and helpful advice. Our task was to create a continuous, branded, and result-driven email marketing campaign that generates engagement and new leads. We focused on subject line optimization, segmentation of the audience, and content creation for better open and click-through rates (CTRs).
Problems
Before the collaboration with our digital marketing agency, the client did not conduct regular email marketing campaigns. Most campaigns lacked structure, design, and personalization. Open rates were low, and emails did not effectively convert into leads. Emails often ended up in spam or were ignored.
Solution
We implemented a custom email marketing strategy, starting with an analysis of the client’s audience and goals. We designed compelling newsletter templates, set up audience segments, and created personalized content streams. Through consistent A/B testing and performance analysis, we refined subject lines, layouts, and calls to action to increase engagement and conversions.
When we started working with this South Florida luxury real estate firm, we knew their audience wasn’t the average buyer. These were high-intent clients looking for more than just listings — they wanted a taste of the lifestyle, clear market insights, and a brand they could trust. So, we built a content strategy that spoke their language.
Clean, elegant design of emails. Curated showcases. Luxury, done right — and it showed in the numbers. Our client saw a significant boost in engagement, with more leads and better conversion rates than before.
Client’s
true feedback
By using email to share value with the target audience, we’ve helped the client strengthen relationships and increase leads.
We weren’t sure email marketing would really work for luxury buyers — it always felt too generic for our brand. But working with Loona Agency changed that. They understood exactly who our clients are and how to speak to them. The emails they created feel premium, on-brand, and actually drive engagement.
Results
The email marketing strategy we implemented helped the real estate agency reach new levels of client engagement and drive conversions. We created a structured approach that resonated with their audience and provided valuable information, establishing the client as a trusted brand in the real estate market.
As a result, the client saw a significant improvement in overall email performance and user interaction in a few months. The clicks per unique open reached an impressive 31.2%, indicating strong engagement with the email content. The average open rate increased to 17.80%, while the unsubscribe rate remained low at just 0.68%.
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