The Way We Work
A clear process, real people, and reporting you can actually use – built around how your business actually runs.
- 21 expert team members
- 98% average client’s NPS
- 17M+ client revenue (2025)
- 360° marketing strategies
Step by step
A Clear Process From Day One
Day 1 Step 1: Kickoff
We get on a call, and you tell us how your business actually works — lead flow, service area, crew capacity, busy season, KPI that matter to your business. We tell you exactly what the next steps are.
Week 1-2 Step 2: Audit & Insights
Full audit of your site, rankings, competitors, and service area. We map where you're losing leads to competitors and why.
Week 2-3 Step 3: Roadmap & Priorities
We turn research into a plan – every channel, every KPI, tied to a business reason. You get a written strategy, not a slide deck of buzzwords.
Week 3-6 Step 4: Build & Launch
Technical SEO fixes, content production, GBP improvements, schema and structured data, Google Ads and Meta Ads campaigns, analytics, call tracking, and CRM attribution – built and shipped, depending on your project and engagement.
Ongoing, monthly Step 5: Optimize
We track rankings, traffic, and lead volume weekly. Budgets and content get adjusted based on what's actually converting.
Month 3+ Step 6: Improve & Scale
What's working gets more investment. What isn't gets rebuilt or cut – we don't keep billing for dead weight.
See How Our Clients Grow
The proof isn’t in what we say. It’s in what happened to the traffic, leads, and revenue of roofers, contractors, and home service companies just like yours. Scroll through a few case studies and see for yourself.
Our awards
Your Team
Meet the Team Doing the Work
Your team composition adapts to the scope of your engagement. Your project manager remains the accountable owner throughout the partnership. You always know who to contact and who is responsible.
-
Project Manager
Your single point of contact. Runs weekly check-ins, owns the timeline, makes sure nothing falls through the cracks.
-
SEO Specialist
Owns technical SEO, rankings, and site health. Reports what moved and why.
-
Content Lead
Owns blog content, service pages, and local SEO copy built to convert, not just rank.
-
Designer/Developer
Builds and ships everything – landing pages, ad creative, site fixes.
-
Paid Media Specialists
Owns Google Ads, Meta Ads, targeting, budgets, testing, and paid lead quality.
-
Analyst
Tracks the numbers that matter to you: leads, cost per lead, ROI – not vanity metrics.
At Loona Agency, our specialists focus on real results – not empty noise. Our skilled team treats every project with care, because we know that behind every brief is a business, a team, and a goal that matters.”
Head of Delivery
What Working With Loona Feels Like
You should always know what is happening, why it matters, who is responsible, and what comes next.
Weekly Updates
You’ll know what happened this week, not just what’s on a dashboard you never open.
Clear Ownership
Every deliverable has one person’s name on it. No “the team is looking into it.”
Fast Communication
Direct answers through the agreed communication channel, without unnecessarily long approval chains.
Transparent Reporting
You see the same numbers we do – rankings, traffic, leads, spend. No filtered-down summary.
Decisions Backed by Data
Every recommendation comes with the “why” – the data point that drove it.
What’s In Our Toolbox
CRM
SEO
Websites
AIs
SEO Plugins
SEO Writing
Paid Ads
Design & UX
Management
Collaboration
Questions You Might Have Before Getting Started
01 How soon will we see progress?
The first month is focused on building a reliable foundation, addressing priority technical issues, and setting the first execution milestones. The timing depends on your market, competition, website history, available resources, and project scope. Usually, ranking and lead-volume movement start in 60-90 days.
02 Do we need SEO, or should we combine SEO with paid advertising?
SEO and paid media solve different timing and demand challenges. SEO creates compounding visibility and authority. Google Ads and Meta Ads can capture or generate demand more immediately. We recommend the right channel mix after reviewing your market, search demand, sales process, and budget.
03 How will we know where our monthly investment goes?
You receive a defined plan, visible priorities, responsible owners, weekly progress updates, and performance reporting. We explain what was completed, what changed, what the data shows, and what we recommend doing next.
04 I’ve been burned by an agency before – what’s different here?
You get weekly updates, one named point of contact, and full access to the same data we use to make decisions, not a black box.
