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Ringblaze
Ringblaze

Ringblaze

A modern, collaborative startup VoiP telephony designed to empower teams and strengthen customer relationships.
Location pin
USA, California
Ringblaze

About the project

Ringblaze is designed for modern teams that need to get things done—whether they’re in the office, working from home, or running a business on the go. With features like international numbers, team collaboration, call recording, and even a free-to-try Call Widget, it’s built for smooth communication.

The Ringblaze crew came to us wanting to level up their website. The product was solid, but the site didn’t convey all the necessary project details. It wasn’t showing off the platform's power or helping to convert visitors into happy users. That’s where we came in — with expert full-cycle SEO assistance, we cleaned things up, turning visits into signups, faster and way more effective.

Timeline:
03.2024 to 08.2024
Domain:
Local small business, B2B SaaS / VoIP Tech
Services
Technical SEO Audit & Fixes. We performed a deep audit and restructured the backend to fix critical technical issues, improving site speed, mobile performance, and crawlability.
Content Strategy & Copywriting. Reworked existing content and created new, keyword-driven articles focused on conversions — not just traffic. Our first optimized article became the site’s top traffic driver.
Conversion-Focused Content Optimization. Identified low-converting pages and optimized them with persuasive messaging, relevant keywords, and clear CTAs to drive sign-ups and downloads.
On-Page SEO Enhancements. Updated metadata, heading structure, internal linking, and keyword placement to support better ranking and visibility.
Web Design & Visual Content. Enhanced the site’s visual presentation by adding high-quality custom illustrations and UI/UX elements to better communicate product value and hook visitors.
Impressions:
0 K
+203%
Clicks:
0
+260%
Average Position:
0
42.618.6
SEO Audit Goal:
0 %

Problems

Ringblaze was being held back by a website that simply couldn’t keep up with its potential. Organic visibility was low. Key pages weren’t converting. And despite having some content, it was missing direction — it generates clicks, but not customers. They needed a solid content strategy.

Strong, well-known competitors ruled the search landscape, so we had to look for untapped keyword chances and devise creative ways to stand out.
Content lacked strategy — articles generated impressions but failed to convert visitors into users.
Poor average keyword positions and under-indexed pages resulted in a hurt SEO performance.
There were no conversion-focused articles, with key landing pages underperforming.
Website performance was especially poor on mobile, with slow loading and layout shifts negatively impacting user experience and search rankings.
Loona's article for Ringblaze

Solution

We unlocked Ringblaze’s full digital potential by combining technical precision with converting content. The goal was clear: boost visibility, improve performance, and turn passive traffic into active customers. Our approach focused on fixing the foundation, creating effective content, and ensuring every piece of the site worked toward real business growth.

High-Converting Content. Replaced low-impact blogs with strategic articles that attract the right traffic and drive real sign-ups.
Top-Ranking Pages. Created SEO-optimized comparison and solution pages — one now leads all traffic sources.
Sharper Messaging. Refined content across the site to clearly communicate value and push users toward action.
Stronger Visual Flow. Supported content with engaging UI visuals and illustrations that keep users engaged.
Faster Site Performance. Fixed backend issues to improve load times and mobile experience.
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Yevgeniya, Content Manager, Loona
Yevgeniya
Content Manager, Loona

Ringblaze had a strong product but didn’t get the visibility or conversions it deserved. Our goal was to fix that. We rewrote their content to focus on results — not just traffic, but actual sign-ups and downloads. By combining solid technical SEO with a clean, user-focused experience, we helped them attract the right audience and guide users toward action. We made every part of the site work smarter — and it paid off.

Ringblaze website

Client’s
true feedback

Through close collaboration with Ringblaze, we improved the site's technical performance and made their main messages and features stand out. As a result, more exposure, participation, and a stronger position in their market niche.

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It was incredibly easy and effective working with Loona’s team. They backed every decision with solid data, never missed a deadline, and always turned in top-quality work. We truly admire their thoroughness and dedication, and we’re so grateful for the impact they had on our project!

Dennis Vu
Dennis Vu
Co-founder, Ringblaze
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Ringblaze workflow

Results

Our collaborative efforts led to a measurable transformation for Ringblaze—placing them firmly in front of the right audience and boosting conversions.

Search Growth. Impressions jumped to 72,019 (+203%), and clicks rose to 393 (+260%) in 6 months.
Search Position. Average keyword position improved by +24 spots, landing at 18.6.
App Downloads. Android and iOS app installs saw a significant uptick after the CRO and UX enhancements.
Content Engagement. Comparison and solution-based blog content contributed to boosted total organic traffic.
Lead Generation. Demo bookings and trial sign-ups increased consistently month over month.
Ringblaze results

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