Plum Proexteriors

Plum ProExteriors is a leading provider of exterior remodeling and construction services in Wellesley, MA, and 50 miles around it. They turned to us to enhance their local SEO performance to get more customers from the regions they serve. Our goal was to increase the company’s presence in local search results, drive more organic traffic, and improve its online rankings for local keywords. Also, one of the significant tasks in our strategy was to undertake a full redesign of their website, improving both the web and mobile versions for a seamless, user-friendly experience.

We did:

1. Local SEO
   To rank higher in search results around Massachusetts.
2. On-Page SEO Enhancements
   To tailor the website for local customers.
3. Content Strategy
   To increase the website’s organic traffic.
4. Backlink Strategy
   To improve the website’s domain authority.
5. Website Redesign
   To ensure an intuitive layout and a smoother user experience.
6. Google My Business Optimization
   To enhance local visibility and engagement.

Client problems

Despite offering top-notch remodeling and construction services, Plum ProExteriors struggled to appear on the first pages of search results for local keywords. This made it hard for potential customers to find their services in the neighborhood areas. Plum ProExteriors needed expert help to close this gap in local SEO and unlock their full growth potential.

1. Limited local search visibility despite top exterior construction services
2. Poor organic traffic, hindering customer attraction
3. Low domain rating, losing valuable search opportunities
4. Unable to compete with firms with stronger SEO foundations
5. Long sales cycle (4+ month) slows down progress and delays results
6. The previous website design was not optimized for modern standards

To address Plum ProExteriors’ business challenges, we implemented a targeted local SEO strategy focused on boosting their site authority and improving search engine performance. Our efforts were aimed at helping the company attract more local customers by strengthening its website’s credibility and achieving first-page rankings for local keywords. A significant part of our approach was also the full redesign of the website. We created a more engaging and accessible platform that could attract and retain local customers effectively.

1. TARGETED GROWTH STRATEGY Analyzed local opportunities through an in-depth audit.
   
2. LOCAL SEO OPTIMIZATION We focused on driving massive increases in organic local traffic.
   
3. CONTENT CREATION Added SEO-optimized blog articles and service pages.
   
4. LINK BUILDING Improved search rankings and boosted link profiles.
   
5. GOOGLE MY BUSINESS OPTIMIZATION Boosted local visibility and search rankings.
   
6. GOOGLE MAPS POSITIONING Improved listing discoverability and local customer attraction.
   
7. FULL WEBSITE REDESIGN Upgraded the design and structure to improve overall usability and flow.

Plum ProExteriors reached out to Loona to win more local customers across its target regions. Our SEO strategy drove a 13x increase in organic clicks and improved the website’s average search position from 51 to 11.2. Alongside SEO, we completely redesigned the website, making it easier for potential customers to find what they need and get in touch. The result was more leads and sales growth from $1M to $10M over two years.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Liliia
Design – Dmytro