Plum Proexteriors

Plum ProExteriors is a leading provider of exterior remodeling and construction services in Southborough, MA, and 50 miles around it. They turned to us to enhance their local SEO performance to get more customers from the regions they serve. Our goal was to increase the company’s presence in local search results, drive more organic traffic, and improve its online rankings for local keywords. Also, one of the significant tasks in our strategy was to undertake a full redesign of their website, improving both the web and mobile versions for a seamless, user-friendly experience.

We did:

1. Local SEO. To rank higher in search results around Massachusetts.
2. On-Page SEO Enhancements. To tailor the website for local customers.
3. Content Strategy. To increase the website’s organic traffic.
4. Backlink Strategy. To improve the website’s domain authority.
5. Google My Business Optimization. To enhance local visibility and engagement.
6. Website Redesign. To ensure an intuitive layout and a smoother user experience.

Client problems

Despite offering top-notch remodeling and construction services, Plum ProExteriors struggled to appear on the first pages of search results for local keywords. This made it hard for potential customers to find their services in the neighborhood areas. Plum ProExteriors needed expert help to close this gap in local SEO and unlock their full growth potential.

1. Limited local search visibility despite top exterior construction services
2. Poor organic traffic, hindering customer attraction
3. Low domain rating, losing valuable search opportunities
4. Unable to compete with firms with stronger SEO foundations
5. Long sales cycle (4+ month) slows down progress and delays results
6. The previous website design was not optimized for modern standards

To address Plum ProExteriors’ business challenges, we implemented a targeted local SEO strategy focused on boosting their site authority and improving search engine performance. Our efforts were aimed at helping the company attract more local customers by strengthening its website’s credibility and achieving first-page rankings for local keywords. A significant part of our approach was also the full redesign of the website. We created a more engaging and accessible platform that could attract and retain local customers effectively.

1. TARGETED GROWTH STRATEGY
   Analyzed local opportunities through an in-depth audit.
2. LOCAL SEO OPTIMIZATION
   We focused on driving massive increases in organic local traffic.
3. CONTENT CREATION
   Added SEO-optimized blog articles and service pages.
4. LINK BUILDING
   Improved search rankings and boosted link profiles.
5. GOOGLE MY BUSINESS OPTIMIZATION
   Boosted local visibility and search rankings.
6. GOOGLE MAPS POSITIONING
   Improved listing discoverability and local customer attraction.
7. FULL WEBSITE REDESIGN
   Upgraded the design and structure to improve overall usability and flow.

We helped Plum ProExteriors gain online visibility within its local market to attract and convert more customers from the targeted regions. Thanks to our team’s efforts and complex SEO strategy, domain rating has increased by 2x, and organic traffic has grown by 10x. As part of our comprehensive approach, we executed a full redesign of the website. Now, it is user-friendly and optimized for both performance and SEO. All these contributed to the brand’s credibility and enhanced digital presence in the local market.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana