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Plum Proexteriors
Plum Proexteriors

Plum Proexteriors

An exterior remodeling and construction firm, specializing in services that enhance property curb appeal.
Location pin
USA, Massachusetts
Plum Proexteriors

About the project

Plum ProExteriors is a leading provider of exterior remodeling and construction services in Southborough, MA, and 50 miles around it. They turned to us to enhance their local SEO performance to get more customers from the regions they serve. Our goal was to increase the company’s presence in local search results, drive more organic traffic, and improve its online rankings for local keywords.

Timeline:
05.2024 - ongoing
Domain:
Construction services
Services
Local SEO. To rank higher in search results around Massachusetts.
On-Page SEO Enhancements. To tailor the website for local customers.
Content Strategy. To increase the website’s organic traffic.
Backlink Strategy. To improve the website’s domain authority.
Google My Business Optimization. To enhance local visibility and engagement.
Plum Proexteriors

Problems

Despite offering top-notch remodeling and construction services, Plum ProExteriors struggled to appear on the first pages of search results for local keywords. This made it hard for potential customers to find their services in the neighborhood areas. Plum ProExteriors needed expert help to close this gap in local SEO and unlock their full growth potential.

20.3
Average position of target keywords
Limited local search visibility despite top exterior construction services
Poor organic traffic, hindering customer attraction
Low domain rating, losing valuable search opportunities
Unable to compete with firms with stronger SEO foundations
Long sales cycle (4+ month) slows down progress and delays results
User growth chart

Solution

To address Plum ProExteriors' business challenges, we implemented a targeted local SEO strategy focused on boosting their site authority and improving search engine performance. Our efforts were aimed at helping the company attract more local customers by strengthening its website’s credibility and achieving first-page rankings for local keywords.

DR:
+200%
Organic Traffic:
+900%
Targeted Growth Strategy. Analyzed local opportunities through an in-depth audit.
Local SEO Optimization. We focused on driving massive increases in organic local traffic.
Content Creation. Added SEO-optimized blog articles and service pages.
Link Building. Improved search rankings and boosted link profiles.
Google My Business Optimization. Boosted local visibility and search rankings.
Google Maps Positioning. Improved listing discoverability and local customer attraction.
Want to rank higher in local search results?
Turn to us!
Mariia Grachova
Mariia
Chief of Everything Officer

This has been an exciting project for us. Until now, we’ve always focused on global targeting, so narrowing it down to just a 40-mile radius was a new challenge. The toughest part was creating content for such a niche topic because it’s hard to find qualified content writers for something so specific. But we made it work. Now, the founders of Plum can ease up—no more chasing for projects, just smooth and steady growth moving forward!

Impressions growth

Clients
true feedback

To truly understand our work's impact, we ask our clients for insights and feedback. Here’s what Plum ProExteriors had to say about our collaboration.

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We started with outdoor advertising and word of mouth. It worked to some extent, but we saw real results after collaborating with Loona Agency. Now, we have a lead generation channel that is stable, measurable, scalable, and predictable. This has made a huge difference for us, allowing us to focus on growth with confidence, knowing we have a steady flow of leads. It’s transformed how we do business, and we’re excited about what’s next.

Tim Lee
Tim Lee
Marketing Director
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Impressions:
0 k
+93%
Clicks:
0
+31%
Average Position:
0
8514.5
Local Keywords Position:
0
+150%

Results

We helped Plum ProExteriors gain online visibility within its local market to attract and convert more customers from the targeted regions. Thanks to our team's efforts and complex SEO strategy, domain rating has increased by 2x, and organic traffic has grown by 10x. All these contributed to the brand's credibility and enhanced digital presence in the local market.

Domain Rating (DR): Grown by 2x.
Organic Traffic: Enhanced by 10x.
Geographic Market Coverage: 90% of Cities
Brand Keyword Dominance: Rank #1
Local Page Visibility: Top 10 Rankings
Plum Proexteriors Case Study

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Mariia Grachova
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