Loopo

LOOPO

Media project management app for marketing teams that helps teams handle all aspects of their projects: from tasks to content plans.
Location pin
USA, California
Loopo

About the project

The client approached us with the goal of promoting their new media project management app from the ground up using digital marketing strategies. The focus was on driving organic traffic, improving click-through rates, and boosting search engine rankings. Our mission was to help the business attract a broader audience by using effective SEO strategies and optimizing the user experience.

Timeline:
09.2022 - 06.2024
Domain:
B2B SaaS startup
Services
Complex Audit. To uncover opportunities for growth and create a quality marketing strategy.
SEO Optimization. To enhance search rankings and organic traffic.
Content Strategy. To improve engagement and user retention.
Link Building. To enhance domain authority and boost search rankings.
Technical SEO Enhancements. To ensure a smooth user experience and faster load times.
Web Design. To create a user-friendly interface with easy navigation.
Branded Content. To build awareness and credibility with branded articles in top-tier media.
Clicks:
0
Impressions:
0 K
Conversions:
0 +
Site CTR:
0 %

Problems

Loopo provided a highly functional platform for media teams, but it was difficult for potential users to find this new app in search engines because of the strong competitors. The platform lacked the SEO optimizations required to generate organic traffic and engage users. Also, Loopo has a problem gaining higher CTR and improving its ranking position in search results to compete with established competitors.

This project needed a complex digital marketing approach that integrated SEO optimization, user experience improvements, strategic content development, and a redesign of the app’s interface.

Poor organic traffic from search results for key terms
Low CTR and engagement on app-related pages
Need for more backlinks to boost domain authority
Low search engine rankings
The interface lacked intuitive navigation
Limited data on user behavior and performance metrics
Organic Impressions growth

Solution

To help Loopo achieve significant growth, we focused on maximizing their media project management app's discoverability. We implemented targeted SEO, provided high-quality content for a blog, and made user experience improvements to attract a wider audience, boost organic traffic, and secure higher search engine rankings.

Our approach involved conducting thorough keyword research to optimize on-page elements and crafting a tailored content strategy to engage users. We also implemented a link-building campaign to increase domain authority. Additionally, we tracked and reported key metrics to monitor progress and make data-driven improvements.

SEO Optimization. Optimized the website for targeted keywords and improved on-page SEO elements.
Content Marketing. Created engaging blog posts and optimized service pages to increase user engagement and CTR.
Link Building. Executed a strategic backlink campaign to boost domain authority and rankings.
Technical SEO Enhancements. Improved site navigation and load times for a better user experience.
Web Design. Redesigned the app’s interface to enhance usability, making it more intuitive and visually appealing.
Branded Content. Produced high-impact branded articles in reputable media to elevate brand presence.
Pitch Deck Creation. Designed a strong pitch deck tailored to the client’s messaging and target audience.
Social Media Assets. Developed visually consistent and engaging materials for social media campaigns.
Product Video Production. Created a product video to showcase the platform’s features and value clearly.
Let us fan the flames of your brand's visibility!
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Mariia Grachova
Mariia
Chief of Everything Officer

This project was especially meaningful to our team, as it was one of the first full-scale marketing projects a client trusted us to handle from start to finish. We gave it our all—to 200%.

We started from scratch—optimizing SEO, creating a content strategy that worked for both users and search engines, and making design improvements to enhance the user experience.

Our efforts paid off, and now, with better search visibility and more engagement, Loopo is on its way to becoming a go-to platform for media teams worldwide.

Loopo users

Client’s
true feedback

We value client feedback as a key measure of our success. Here's what the Loopo team shared about our collaborative efforts.

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We always knew our platform had great potential, but we just couldn’t figure out how to reach more users. The team at Loona Agency helped us from the ground up, giving us a solid SEO strategy. Since working with them, our CTR and organic traffic have really taken off. They also improved our user experience, and we’ve already started seeing better results. We're excited about what’s ahead!

Volodymyr
Co-founder, Loopo
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Content plan layout preview

Results

Thanks to our efforts, Loopo saw impressive results in terms of visibility, user engagement, and overall digital performance. Our targeted SEO strategy, content optimization work, and web design services led to an increase in impressions and click-through rates and an improvement in the search engine position. The digital marketing strategies we provided helped Loopo gain more subscribers to their services and laid a solid foundation for future project development.

Impressions. Visibility surged with 165,000+ impressions, showing strong performance in search rankings.
Average CTR. Above-industry-average 1.3% click-through rate on organic results.
Keyword Average Position. Achieved and maintained #1 rankings for all branded keywords in target markets in 3 months.
Organic Traffic. A notable increase in organic visits from targeted regions in 4,400+ new users, driven by optimized content.
Bounce Rate. Reduced by 10%, indicating users found Loopo’s site more engaging.
User Engagement. Increased time spent on pages, demonstrating improved user experience and content relevance.
Conversion Rate. Showed growth, with more visitors signing up or exploring the platform further.
Loopo results

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