LOOPO

The client approached us with the goal of promoting their new media project management app from the ground up using digital marketing strategies. The focus was on driving organic traffic, improving click-through rates, and boosting search engine rankings. Our mission was to help the business attract a broader audience by using effective SEO strategies and optimizing the user experience.

We did:

1. Complex Audit.
   To uncover opportunities for growth and create a quality marketing strategy.
2. SEO Optimization.
   To enhance search rankings and organic traffic.
3. Content Strategy.
   To improve engagement and user retention.
4. Link Building.
   To enhance domain authority and boost search rankings.
5. Technical SEO Enhancements.
   To ensure a smooth user experience and faster load times.
6. Web Design.
   To create a user-friendly interface with easy navigation.
7. Branded Content.
   To build awareness and credibility with branded articles in top-tier media.

Client problems

Loopo provided a highly functional platform for media teams, but it was difficult for potential users to find this new app in search engines because of the strong competitors. The platform lacked the SEO optimizations required to generate organic traffic and engage users. Also, Loopo has a problem gaining higher CTR and improving its ranking position in search results to compete with established competitors.

This project needed a complex digital marketing approach that integrated SEO optimization, user experience improvements, strategic content development, and a redesign of the app’s interface.

1. Poor organic traffic from search results for key terms
2. Low CTR and engagement on app-related pages
3. Need for more backlinks to boost domain authority
4. Low search engine rankings
5. The interface lacked intuitive navigation
6. Limited data on user behavior and performance metrics

To help Loopo achieve significant growth, we focused on maximizing their media project management app’s discoverability. We implemented targeted SEO, provided high-quality content for a blog, and made user experience improvements to attract a wider audience, boost organic traffic, and secure higher search engine rankings.

Our approach involved conducting thorough keyword research to optimize on-page elements and crafting a tailored content strategy to engage users. We also implemented a link-building campaign to increase domain authority. Additionally, we tracked and reported key metrics to monitor progress and make data-driven improvements.

1. SEO OPTIMIZATION
   Optimized the website for targeted keywords and improved on-page SEO elements.
2. CONTENT MARKETING
   Created engaging blog posts and optimized service pages to increase user engagement and CTR.
3. LINK BUILDING
   Executed a strategic backlink campaign to boost domain authority and rankings.
4. TECHNICAL SEO ENHANCEMENTS
   Improved site navigation and load times for a better user experience.
5. WEB DESIGN
   Redesigned the app’s interface to enhance usability, making it more intuitive and visually appealing.
6. BRAND CONTENT
   Produced high-impact branded articles in reputable media to elevate brand presence.
7. PITCH DECK CREATION
   Designed a strong pitch deck tailored to the client’s messaging and target audience.
8. SOCIAL MEDIA ASSETS
   Developed visually consistent and engaging materials for social media campaigns.
9. PRODUCT VIDEO PRODUCTION
   Created a product video to showcase the platform’s features and value clearly.

Thanks to our efforts, Loopo saw impressive results in terms of visibility, user engagement, and overall digital performance. Our targeted SEO strategy, content optimization work, and web design services led to an increase in impressions and click-through rates and an improvement in the search engine position. The digital marketing strategies we provided helped Loopo gain more subscribers to their services and laid a solid foundation for future project development.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana