Tinkogroup

Tinkogroup provides excellent services, but they needed a stronger digital presence to drive growth and attract more clients. They previously generated leads primarily through Upwork and other freelance platforms, but after experiencing significant growth, they decided to diversify their sales channels. We created a well-thought-out digital marketing plan aimed at improving their search engine ranking, driving qualified traffic to the site, and converting more visitors into leads.

We did:

1. SEO Optimization.
   To increase on-site SEO, keyword rankings, and overall search visibility.
2. Link-Building.
   To improve domain authority and increase organic rankings.
3. Content Marketing.
   To engage and retain a broader target audience.
4. SMM.
   To increase engagement and brand visibility on LinkedIn.
5. Business Listings & Directory Optimization.
   To improve SEO rankings and drive traffic from trusted sources.
6. Automated Lead Nurturing Email Campaigns. To maintain continuous communication with potential clients.

Client problems

Tinkogroup was already generating good leads and attracting clients, but they faced difficulties in growing their business further in a market with larger competitors. They wanted to build more trust and credibility to attract even more clients. Tinkogroup team believed that organic leads (from search engines) would convert better, leading to longer-term partnerships and higher-value contracts. So, they needed digital marketing services to enhance their website content and SEO to generate more organic traffic and turn visitors into customers more efficiently.

1. The website was not ranking well on search engines.
2. Lack of quality, SEO-optimized content.
3. Limited social media visibility and promotion.

To tackle Tinkogroup’s challenges and help them scale, we launched a link-building campaign to strengthen the website’s authority. SEO optimization was a key focus, where we fine-tuned keywords and updated meta tags to draw in more relevant traffic. To boost user engagement and establish trust, we created valuable content that resonated with the target audience. In addition, we improved Tinkogroup’s social media strategy on LinkedIn.

1. Link-Building. Developed a link-building campaign to improve website authority.
2. SEO Optimization. Provided keyword optimization and meta tag enhancements to attract targeted traffic.
3. Content Marketing. Created informative content to improve engagement and credibility.
4. Social Media Management. Focused on social media presence to increase brand awareness.
5. UI/UX Design. Enhanced the website’s overall look and functionality to improve visitor conversion rates.
6. Analytics System Installation. To monitor key website performance metrics and user behavior to obtain valuable insights.
7. Custom Dashboard Development. Allowed the team to easily track important KPIs, improving their ability to make data-driven decisions.

The digital marketing strategy we created for Tinkogroup showed great results. We helped to increase organic traffic and enhance search rankings. The number of clicks per day more than doubled, and Tinkogroup experienced a 223% increase in impressions per day. Our SEO efforts also led to boosting their domain authority. SMM services were aimed to create a more substantial online presence.

Project team

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana