Zind Academy

A premier dance studio promoting fun, education, and confidence for passionate performers.

USA, Maryland

OpenZind Academy

About the project

ZindAcademy is the most renowned Bollywood dance academy that aims to make Indian dance hue popular globally. It arranges workshops, professional training programs, and extensive courses to help learners become Bollywood dance masters.

ZindAcademy turned to us to become more visible online and boost the UX (user experience) along with the website performance. The platform needed better functionality and smoother navigation. We succeeded in accomplishing this by concentrating on technological optimization and website upkeep, giving users a more seamless online experience and faster load times.

Timeline:

06.2024 - 10.2024

Domain:

Local small business

Services

Website Maintenance. To ensure seamless performance, security, and reliability through regular updates and monitoring.

Content Creation. Our team crafted compelling blog articles and informative service pages designed to captivate visitors and keep them coming back for more.

Technical Optimization. To enhance site speed, structure, and functionality for better search rankings and user experience.

Analytics Setup. We implemented a powerful analytics setup to uncover actionable insights, track visitor behavior, and measure what mattered for growth.

Problems

ZindAcademy came to us without a substantial digital presence, struggling to gain traction in its area. Their website lacked visibility, suffered from technical inefficiencies, and wasn’t attracting the right audience. Without a solid SEO strategy, they were missing out on valuable local traffic and potential leads.

To establish ZindAcademy as a recognized name in its region, we needed to build everything from the ground up—optimizing their site, improving search rankings, and driving meaningful engagement.

No established local SEO strategy to attract the right audience.

Poor website performance, slow loading speeds, and technical inefficiencies.

Minimal organic search traffic and lack of visibility in local search results.

No structured lead generation system, resulting in low conversions.

Inconsistent content strategy, failing to engage the right audience.

Extremely narrow niche, focusing only on Bollywood dancing, which makes it challenging to find qualified leads in a limited location.

Organic Search Traffic

Solution

Our goal was to establish a strong local search presence for Zind Academy by refining its website performance and optimizing technical aspects. We focused on attracting and converting the right audience.

With SEO best practices, improving site functionality, and streamlining user experience, we created a foundation for long-term digital growth. Our targeted approach allowed Zind Academy to capture high-quality traffic, increase engagement, and maximize conversion potential.

Organic Traffic:

10x

Search Leads:

+100%

Website Optimization. Enhanced site performance for better UX and search rankings.

Technical SEO. Fixed structural issues to improve visibility and organic reach.

Local Directory Management. Worked extensively with local directories—especially Yelp and Google Maps—to boost local visibility and credibility.

Content Refinement. Ensured high-quality, relevant content to support engagement.

Lead Capture Improvements. Optimized conversion pathways for better lead generation.

Ongoing Tracking. Established a data-driven approach for continuous improvement.

Want to see your business grow online?

Turn to us!

Yevgeniya

Content Manager, Loona

Helping ZindAcademy build a strong local presence from the ground up was a rewarding challenge. With a focus on technical optimization and SEO, we turned their website into a real traffic driver - organic search traffic grew by nearly 10x, reaching 1,577 visits per 4 months. More importantly, the increase in local visibility translated directly into more engaged users and qualified leads. It’s great to see strategic efforts pay off in such a tangible way.

CLIENT’S TRUE FEEDBACK

Collaborating with ZindAcademy, we optimized their website and enhanced technical performance to strengthen their local search presence, driving sustainable digital growth.

Loona team was fantastic to work with. They are very knowledgeable, prompt and detailed. They was on time and communicated everything extremely well. Very easy to work with.

Nina

Founder ZIND Academy

Organic Search Traffic:

+979%

Impressions:

0 K

+233%

Clicks:

+186%

Leads:

+936%

Results

Through a strategic mix of technical improvements and SEO optimization, we helped Zind Academy significantly increase its online visibility and audience engagement.

We ensured that their digital presence attracted relevant local traffic by addressing site inefficiencies and refining content strategies. Our structured approach to lead tracking and performance analysis allowed for more effective decision-making and sustained growth.

Search Growth. Organic traffic surged by 979%, reaching 1,577 visits.

Audience Reach. Impressions grew by 233%, with a 186% increase in clicks.

Lead Boost. Leads skyrocketed by 936%, enhancing conversion potential.

Enhanced Visibility. Technical and content refinements improved search rankings.

Sustainable Impact. A data-driven framework ensures long-term performance growth.