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Get the Most of Your Crypto Marketing Strategy in 2024

Get the Most of Your Crypto Marketing Strategy in 2024

Mariia Grachova
Mariia Grachova
Chief of Everything Officer
12.23.2024
26 min
1046 views
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Even with a high-quality product, you have to craft a careful step-by-step advertising strategy to let the world discover it. Although an impressive high-quality product is almost half of the battle, arranging its marketing campaign is slightly more. If you want to create and promote your crypto wallet most effectively - read it all the way through!


This exhaustive article will delve into the smallest details of bitcoin marketing to help you choose your crypto branding. Get inspired by the outstanding examples of crypto marketing campaigns and the world’s most successful crypto wallets! You will also learn the crypto marketing strategies’ crucial elements and which advertising channels crypto marketing agencies use most frequently. Let’s start!

Understanding the crypto market's current state

Considering the crypto market’s expansion speed, it is changing daily. By 2025, it is anticipated to grow at a compound annual growth rate of -20.01%, or $45.3 billion. If you strive to make your crypto go viral - you must look at trends several times a day. We collected the most viral crypto market trends, the use of which will let the greatest number of people get familiar with your project. We have also gathered the pressing issues of the modern cryptocurrency market that you should consider.

Implementing the following trends into your crypto marketing can leverage your advertising content. Take a look at all of them to decide what your next promotion will be.

crypto marketing trends

Environmental concerns and sustainability

Cryptoindustry can not ignore the massive concern regarding the possibility of global warming. That is why your blockchain promotion company should emphasize the use of renewable energy as the primary source for your crypto wallet's operations.

Increased security and privacy

Effective cryptocurrency digital marketing should provide detailed information about the wallet’s safe usage. An exhaustive description will convince the potential user that the platform is tamperproof. Thus, it will be profitable to elaborate on the security and privacy measures of your crypto wallet in your campaigns.

Interoperability

Make sure that your wallet can meet the needs of the largest possible number of users. To ensure this, your project should contain all the necessary developmental requirements that allow different blockchain networks to communicate.

Multi-platform compatibility

Different blockchain networks have alike structures but still have separate protocols. It is better to mention that your wallet functions across various operating systems and devices.

Decentralized Finance (DeFi) Ecosystems

The trend in finance decentralization is almost at its peak today. According to Statista, in late 2021, the number of unique users of Decentralised Finance reached a peak of 7.5 million. In 2023, the numbers were significantly lower. To meet current cryptoindustry trends, integrate DeFi in your project as well as in your crypto content marketing.

Layer2 solutions

Adopting Layer2 solutions and telling potential users about it significantly increases the chance of user loyalty appearance. These secondary protocols boost efficiency, lessening the time required for a crypto transaction. Knowing that their transactions might be processed quicker, customers will more likely choose your crypto wallet.

User-centric wallet design

Satisfy crypto users’ needs in an intuitive design. Meticulous design testing is worth the subsequent enjoyment from the growing number of users who chose your project among competitors.

Non-fungible tokens (NFTs)

Apart from a general user-friendly interface, develop an especially creative and comfortable space for collecting NFTs. Fans will appreciate your dedication and efforts, while others will more likely purchase one.

Challenges

The crypto industry is still some kind of grey water for many. In 2023, nearly 90% of the global population considered this industry suspicious. In your crypto marketing campaign, try to refute the audience’s worries regarding the following issues.

Regulatory uncertainty

The audiences, especially cold, may worry about the crypto wallet’s correspondence to the current federal and state regulations. Thus, mentioning that your service complies with the federal rules will warm a concerned part of the audience.

Market volatility

Crypto users would not mind some stability in the crypto market. Though the market itself can not be stable by nature, stablecoins can. Remind the consumers about the possibility of trading cryptocurrencies anchored to a stable asset like gold to avoid financial risks. Here are the top 5 coins for today, in particular: Dai (DAI), USD Coin (USDC), Tether (USDT), Binance USD (BUSD), та TrueUSD (TUSD).

The top 5 stablecoins to buy and trade in 2024

Difficult technology

Blockchain technology may scare someone with its obscurity and complexity. In your crypto marketing, show that conducting transactions through your wallet is an easy and seamless process.

High energy consumption

Some may postpone getting familiar with crypto wallets due to the long transaction time and high energy consumption. Regarding this issue, you can emphasize the Layer2 frameworks which are now effectively handling this issue. 

Illegal motives 

Potential audiences may worry about the risk of some users’ illicit motives regarding their assets. However, the illegal motives can not harm the users of the highly-secured crypto wallet. Additionally, their money is spread throughout a massive global network of computers rather than in one location. In such a way, a decentralized system makes the savings in a crypto wallet even safer than in a traditional bank. 

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Key components of a crypto marketing strategy 

Crypto marketing is a developing art, and the market is still probing the most workable crypto growth marketing approaches. Nevertheless, there are a few steps one must include in the crypto wallet marketing plan to let it work.

Steps to make a crypto marketing strategy workable

Identifying available resources 

As the first stage of your strategy, it is crucial to determine which resources you have. A small startup, for example, can't host an event for 10,000 people if they lack the budget. Being realistic helps you avoid overcommitting and ensures that your strategy is achievable. By aligning your goals with available time, money, and manpower, you can focus your efforts on what is feasible. Thus, delivering the best results within your means.

Defining objectives

After you define your possibilities scope, you can formulate the precise aim of marketing for crypto. The clear objective will be your foundation. Whether you strive to increase brand awareness, educate the market, gain more loyalty, or simply grow the user base. Without a clear goal, it is impossible to measure the campaign’s success and advance future marketing.

Analyzing target audiences

When you have defined your goal, you should identify and analyze thoroughly the target audience of your marketing campaigns. Whether you need to reach a cold audience, remind a warm audience of the project, or engage already loyal followers. The type and depth of information provided in the ads will depend on this factor.

Standing out from competitors

You should be able to confidently claim how is your crypto wallet different from those of competitors. Outline its greatest strengths and differences and emphasize them throughout your crypto marketing plan. One of the main objectives of any marketing for cryptocurrency is to let users remember you as something unique and exciting.

Building a brand presence

The frequency and quality of your ads build a brand presence in the heads of the users. Ensure that the advertising is of high quality, informative, and frequent enough. However, it is also essential not to make it intrusive and annoying. It may discourage users and build a negative brand presence rather than profitable. That is why brands often turn to marketing agencies with a request to develop crypto marketing strategy.

Develop a communication strategy

You need a clear communication strategy to promote your crypto wallet effectively. Start by identifying the right channels to reach your target audience. This could include social media platforms like X, Telegram, or Reddit, as well as email campaigns and crypto-specific forums. Use these channels to engage users, share updates, and build trust with your audience consistently. 

Set clear metrics and KPIs

To track the success of your marketing efforts, set clear metrics and key performance indicators (KPIs). Define what you want to achieve, whether it's a specific number of downloads, website visits, or engagement on social media. KPIs will help you measure progress and adjust your strategy if needed. Without clear metrics, it's impossible to know if your efforts are working or which improvements you need.

These steps allow you to be more careful and precise when building advertising plans. We advise not to miss any of them to get the most out of your crypto marketing. 

Effective crypto marketing channels 

The following crypto marketing channels reveal numerous opportunities to present your crypto wallet from different perspectives. Look at your goal and target audience to define what will work for you. 

Social media

Socials are the face of your project for everyone on the Internet. Many rely on the design and content of a brand's socials when choosing between several services. Thus, just having professionally crafted social media can be a workable part of your crypto currency marketing. According to Forbes, the today’s most effective socials for marketing are: 

  1. Facebook

    As the most popular social media, it presents an effective choice for companies to reveal their product to the masses.
  2. Instagram

    A highly interactive platform, where numerous businesses engage and communicate with their audiences. Instagram is the greatest choice to gain users’ loyalty through active communication via direct messages, stories, and comments.
  3. X

    A post on sales, airdrops, or events on X usually gets a lot of attention, particularly in the cryptocurrency community.
  4. YouTube

    The second-largest search engine after Google. Making a video on an actual topic in the crypto world can grow your audience and attract more attention to your product.
  5. LinkedIn

    LinkedIn is an ideal platform to create and represent a brand’s reputation. You can post companies’ and project updates here to keep your followers fully updated on your product.
  6. TikTok

    In this viral platform, you can educate the audience by talking about the crypto world in short 1-minute videos. With previously conducted competitor analysis, you can create unique educational content and attract potential crypto wallet users.
Where crypto developers can promote their wallets

Email marketing

Professionally composed e-mails ​​can greatly increase the active user base. Email marketing for cryptocurrencies brands is a spacious environment to try different marketing strategies. It is still crucial not to be extra to prevent receivers from unsubscribing.

Here are some tips to include in your engaging e-mail marketing campaign:

  • Gated content: Consistently provide exclusive resources in email signups.
  • Easy access to more info: Include signup links or buttons for socials.
  • Airdrop campaigns through e-mail: Offer free cryptocurrency tokens to attract and engage users.
  • Extra gated proposals: Encourage readers to visit site to acquire unique content and rewards such as coupons or premium features access.

KOL Marketing

KOL (Key Opinion Leaders) Marketing implies collaborations or contact-based work with influencers in the crypto field. KOL has a strong impact on the audience interested in the crypto world. They have a loyal fan base, which enables them to announce current trends and lead the audience.

How KOL marketing works

Choosing the right influencer to advertise your crypto wallet may take time, but it will be worth it. By composing an engaging promotional script for the KOL you can expand the loyal audience of your crypto wallet. Initiating collaboration with both long-time members and newcomers within the community can bring unexpected ideas and innovations to the table. Create different channels dedicated to separate cryptocurrencies or topics within the crypto industry. For example, create channels for DeFi or NFTs fans. This will allow members to find like-minded people and be more likely to collaborate. All that's left is to meet the client's expectations and keep them excited about your product.

Targeted advertising is among the most advertising channels due to its pinpoint accuracy. The flexibility to swiftly modify campaigns in response to performance indicators allows to reach the most suitable audience for your crypto wallet.

Crypto projects can reach the right audience on social media, popular websites, and even on niche cryptocurrency news sites by purchasing sponsored advertisements. The variety of available advertising content manifestations also presents a space for innovation and creativity in ads. Moreover, paid advertising delivers instant results, in contrast to organic marketing initiatives that may require some time to gain traction. 

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Crypto-specific marketing tactics 

To keep the users excited about your brand and company, cherish them with engaging cryptocurrency advertising tactics, such as:

Airdrops and giveaways

Airdrops are particularly effective on exchanges, as they incentivize users to register and trade on their platform.

Cryptocurrencies fall to the trader's wallet during airdrop

Companies usually include airdrops in the crypto marketing strategy for new projects to generate buzz and attract potential users. Inform users of the date of the airdrop or giveaway and the criteria they should meet to receive airdropped tokens. This may include becoming a client of your crypto wallet or holding a specific cryptocurrency there.

Token listings

The coin and the related project gain credibility when listed on reliable sites. Successful listing-related marketing initiatives can greatly increase traffic to your platform and subsequent user engagement. Additionally, token listings allow to highlight the token’s special qualities or associated technological advancements, distinguishing it from competitors. Listing on reputable exchanges can significantly boost visibility and trading activity. It attracts investors who are more likely to trust well-listed coin.

AMA sessions

Crypto currency companies often include AMA (Ask Me Anything) sessions in their crypto marketing strategies. Educational content by the brand’s representative is a great way to gain users’ reliability and increase the brand’s awareness. Instagram, YouTube, or TikTok suit the most for such a type of live interaction with audience. AMAs fit well on crypto channels, where the audience is eager to engage and learn.

Partnerships and collaborations

As an example, you can include crypto exchange marketing in your plan by collaborating with various cryptocurrency exchanges' platforms. Thus, you can enable customers to manage and move their assets between the exchange and wallet with ease. For exchanges, partnerships can drive traffic and create synergies. Thus, they enhance user experience, making it simpler for users to access multiple services in one place.

Crypto events 

Events are powerful marketing tools for both tokens and exchanges. They create networking opportunities, generate buzz, and allow for direct engagement with the community. Crypto industry fans always wait for crypto events with awe and anticipation. While marketing cryptocurrency, arrange crypto events on behalf of your brand. Organize online/offline conferences, meetups, hackathons, or summits devoted to cryptocurrency to meet different goals and entice users or stakeholders. 

Conduct these tactics via the social media listed above to get the most of the feedback. Use YouTube, Instagram, and TikTok for interactive video sessions, while X or LinkedIn for interactive announcements.

Crypto community engagement significance 

Cryptoindustry is one large community. You should interest its existing members and convince them to join your more localized one. Try this to build a solid community around your project:

1. Create a localized community hub

Discord or Telegram are the most frequent platforms to create a crypto community hub. Here are 22 crypto groups to follow there. These spaces are easy to use while making interaction, announcements, and support easy reachable to a wide audience. Both Discord and Telegram offer voice and video channels. which can be useful for live discussions, AMAs, and virtual events. You can also encourage non-users to join the community by promoting early access to updates and special reports.

Localized community hubs enhance user retention for tokens by providing a space for discussion and support. This way, users feel more connected to the project.

Telegram and Discord as the best platforms for crypto communities

Among non-obvious Discord and Telegram advantages is handling big groups and several channels inside a server, which allows for managing large communities.

2.Foster collaboration

Initiating collaboration with both long-time members and newcomers within the community can bring unexpected ideas and innovations to the table. Create different channels dedicated to separate cryptocurrencies or topics within the crypto industry. For example, create channels for DeFi or NFTs fans. This will allow members to find like-minded people and be more likely to collaborate.

Such collaboration possibilities encourage users to talk about your platform, which can bring even more users. Thus, collaboration becomes another crypto marketing method.

3.Encourage brainstorms and open dialog

During online/offline meet-ups make people feel free to express their opinions and ideas. Set a relaxed tone of voice and delve into why you organize these meet-ups. Tell about the desire to collaborate and a welcoming space for any new ideas. Encouraging dialogue at events can yield valuable insights for exchanges, helping the owners understand user needs and improve services.

Among the hundreds of expressed ideas, one can be your door to a new level.

Having a close-knit community and regular brainstorming sessions in a comfortable environment will keep you motivated for greatest achievements. A constant interaction allows you to update people about your wallet while learning important crypto industry updates you may have missed.

Outstanding examples of crypto token marketing campaigns 

Get inspiration from these outstanding crypto token marketing ideas:

1. Coinbase Bytes: Engaging Email Newsletter

Coinbase's screenshot of Coinbase Bytes description


Coinbase, the most popular crypto wallet as of September 2024, tops our list of effective cryptocurrency marketing campaigns. And does so with the idea of engaging its users weekly with an e-mail newsletter - Coinbase Bytes.

Today, 8 million people use Coinbase each month to transact. The company handles $312 billion in transaction activity every quarter. To prevent the audience’s boredom or annoyance, it permanently aws readers with content. It adds crypto trivia, market updates and analysis, and a variety of informative formats, including text, photos, and even podcasts.

2. Meme coins 

Meme coins go viral this decade. The market capitalization of meme currencies as of May 2024 is $70 billion. Dogecoin (DOGE), Shiba Inu (SHIB), and Sealana (SEAL) are among the most viral examples of the meme coins. 

They have a huge impact on the blockchain industry. For instance, Elon Musk's Tesla unveiled Dogecoin as an accepted form of payment. Shiba Inu unveiled ShibaSwap, a decentralized exchange, expanding its ecosystem and usefulness. Solana has quickly gained popularity, especially during its presale. As a result, it raised over $265,000 in just a few days. Thus, you can consider developing a meme coin as part of your cryptocurrency marketing strategy.

How the meme coins look

3. Blum

Blum is a Telegram app that makes managing cryptocurrency easy and fun. It allows users to trade, track their portfolios, and get real-time market updates right in the chat. Familiar platform like Telegram makes Blum simple for everyone, whether you’re new to crypto or an experienced trader.

Blum's screenshot of app's interface


The app also creates a strong sense of community. Users can join discussions, share tips, and ask questions, all within the chat. Plus, Blum sends instant alerts for price changes and important news, helping users stay informed and make quick decisions. With its focus on user-friendly features and community engagement, Blum stands out in the world of crypto apps.

4. eToro’s HODL campaign

eToro's screenshot of the famous HODL campaign


The social trading platform eToro’s decision to experiment with humour leveraged its marketing for cryptocurrency. They added a memorable actor from the Game of Thrones series, Kristian Nairn, or Hodor, to their ad. In the promotion, he apathetically rejects most of the advertising he sees, but eventually appears in an eToro ad where the term "HODL" appears. These marketing crypto memes have helped it become not just a misnomer for “hold” but a slang term in the Bitcoin community.

Measuring the success of your crypto marketing 

Future marketing campaigns can be more effective if a cryptocurrency marketing agency thoroughly tracks ​the current ad’s success. Top crypto marketing agency uses several techniques to measure the campaign’s profitability. The following tools can help define your strategy’s usefulness and strengths: 

Default key marketing metrics

To measure the success of your digital marketing cryptocurrency, there is a need in both traditional marketing metrics and crypto-specific indicators. The most important metrics are those of financial effectiveness: ROI (return on investment), CAC (customer acquisition cost), and LTV (lifetime value). However, there are additional metrics such as subscriber count, engagement, traffic, and the cost of clicks and leads. Traditional KPIs (key performance indicators) essentially include:

  • Reach
  • Lifetime value (LTV)
  • Conversion rate
  • Engagement rate
  • CAC
  • CPC
  • CTR
  • ROI
How to calculate key marketing metrics

However, we propose to focus on the crypto-specific metrics essential for coin marketing measuring now.

Crypto-specific marketing metrics

These metrics determine the performance of marketing plans for cryptocurrency projects, tokens, and platforms. Cryptocurrency promotion agency can effectively use it to measure their crypto wallet marketing campaign.

Token price 

Token price reflects an investor’s confidence and market mood. Abrupt increases or decreases in token price may indicate issues with the marketing campaign.

Token volume

High trade volume signals considerable market interest and liquidity. Market interest and liquidity are crucial for maintaining a healthy market for your token. Thus, these factors require regular monitoring.

TVL (Total Value Locked)

In a DeFi protocol or on a blockchain network, TVL quantifies the total value of assets staked or locked. This factor reflects user confidence, platform usefulness, and general project appeal. A rising TVL can point to effective product and marketing initiatives that encourage user involvement and investment.

Active wallets

Rising wallet numbers indicate prolonged wallet usage and active engagement. Monitoring the increase in active wallets can help you evaluate ads' effectiveness. Thus, you can increase your user base.

On-chain community engagement

High participation rates present profound user faith in your platform and effective community involvement initiatives. Monitor voting and proposal submission participation to be constantly aware of the community’s commitment to the project. This will help you to implement engagement-increasing tools right after losses in audience activity and correct damage.

Benchmarks

Using reference points, you can compare your current marketing performance with:

  • Competitors’ strategies and creatives: Tracking competitors is necessary for today's crypto social media marketing to keep up with trends and to be able to create a trend yourself.
  • Current industry standards: To determine if your results are above, below, or average for the market, you should compare your performance to industry standards. This comparison can help you set reasonable goals and identify areas to improve.
  • Your own historical performance: Examine your own path to see patterns of advancement, and evaluate the effects of changes to your marketing plan. You can ascertain what is effective and what needs adjustment, establishing a more well-informed approach to your advertising strategy.

Thus, to advance your future crypto social media marketing, you should have several specific measures that reveal the effectiveness of your current advertisement. Employing more of them will provide the most accurate data for enhancing your upcoming crypto marketing campaigns.

Regulatory considerations and risk management 

The world is still processing the development of clear regulations for the crypto world and inner processes. Many have doubts regarding the legitimacy of crypto. Today’s regulatory restrictions limit access to traditional platforms. Many social media networks ban crypto ads, requiring marketers to find alternatives. 

When brands can’t employ the traditional advertising, they can’t foster engagement and direct interaction to gain user loyalty. Today, to build trust, brands have to emphasize compliance with the regulations below.

How many people doubt in cryptocurrency legitimacy in 2024

Though clear regulations for the cryptocurrency industry and internal operations are still in process, there are some measures you can apply to refute the users’ doubts regarding using blockchain. 

Compliance with international security standards 

When developing your cryptocurrency branding, emphasize the project’s compliance with international security standards and regulations. This will mitigate the fears of those who have doubts regarding illegal activity associated with crypto.

ISO/IEC 27001

The most well-known standard for information security management systems, ISO/IEC 27001, applies to businesses of all sizes and across all industries. ISO/IEC 27001 guides creation, deployment, maintainance, and continuous enhancement of an information security management system. Thus, helping firms to recognize risks and take proactive measures to find and fix flaws.

CCSS (CryptoCurrency Security Standard)

CCSS is a package of guidelines applied to all cryptocurrency-using information systems. It does not aim to replace ISO/IEC 27001 but rather to complement the existing gaps in the industry regulatory field. Customers will make more informed judgments about which services to use and which businesses to partner with if the worldwide strategies are standardized. You can do your part for global justice and gain users by emphasizing your adherence to these rules.

AML (anti-money laundering)

The purpose of AML laws is to stop and identify financial crimes like financing terrorism and money laundering. Users are more likely to choose brands embracing this security measure. AML compliance for cryptocurrency implies an ability to spot suspect activity, report it, and make sure the project isn't being used illegally.

KYC (know-your-customer requirements)

KYC regulations are designed to stop fraudulent operations, identity theft, and other criminal activity by thoroughly verifying the user’s identity. They require clients to provide complete legal names using a form of government-issued identity, such as a driver's license, passport, and other comparable documentation. Systems that comply with KYC are way more attractive to those involved in crypto processes. Note your brand’s compliance with KYC in your token marketing to convince the users of your trustworthiness.

Risk management

You can significantly reduce the chance of risk for your clients and your platform by adopting the security measures above. However, as security measures develop, hackers try to keep up. That is why having a risk management strategy for urgent cases is crucial for any brand. Follow these steps to ensure a quick reaction to unexpectedness:

  1. Implement monitoring and detection systems: Such a preventative step will significantly quicken the problem resolution and lessen huge money and data losses.
  2. Conduct regular audits of those systems: This mandatory step will ensure the efficacy of the implemented systems 24/7.
  3. Establish inner communication emergency protocols: Write down an exhaustive guide on how and in which order your team must act in case of illicit activity.
  4. Place educational reminders for users: Include notes about how to spot suspicious activity on your interface. Such notes will educate users and increase their loyalty to your brand.

Here are examples of marketing crypto that are expected to go viral.

Community development

Building communities via digital platforms will remain essential for crypto marketing. Brands will leverage platforms like Discord and Telegram to create spaces for discussion and engagement. Organizing events, whether virtual or in-person gatherings will be popular to foster a sense of belonging and loyalty among users. Feedback sessions or ambassador programs, will also further enhance user involvement.

Offline initiatives

As the crypto market grows, brands will start to appreciate offline marketing more. Hosting conferences, workshops, customer appreciation meetups, or educational lectoriums allow brands to position themselves as dedicated businesses. There, they can meet users in person and exchange energy apart from the coins. These events will be appreciated greatly for their potential to build customers trust and credibility in the community. 

Sustainability 

Brands that showcase their social responsibility attract users more in recent years. As for 2024, 77% of buyers are more likely to make purchases from businesses that practice social responsibility. In the crypto field, sustainable practices include renewable energy for mining operations, reducing carbon footprints through eco-friendly technologies, and supporting projects that focus on energy-efficient blockchain solutions. Companies that invest in carbon credits or partner with green initiatives will gain especial recognition.

Loona Crypto Marketing Case Study

At Loona, we approach every project with a high dedication to ensure that you will turn to us again. As an example, we want to highlight the Peiko case.

software development full cycle

Background

Peiko, a blockchain and crypto company, faced challenges in generating leads and sales. Issues included:

  • A non-user-friendly website interface and an unoptimized user experience (UX) that hindered client conversions.
  • Despite innovative offerings, Peiko's brand lacked authority and visual appeal, limiting its competitiveness in the B2B crypto market.
  • Monthly leads and sales were stagnant, averaging only 3 per month.

In summary, Peiko’s lack of a user-friendly interface, limited brand authority, and stagnant sales left them struggling to compete effectively in the B2B crypto market. To overcome these obstacles, Peiko needed a streamlined, intuitive website, a stronger brand presence, and a clear strategy to enhance visibility and credibility.

non-custodial wallet

Loona's approach

After partnering with Loona Agency, Peiko experienced a remarkable transformation. We provided several impactful changes. In particular, we:

  • Redesigned Peiko's website with a focus on an intuitive, visually appealing UX.
  • Modernized the overall look and streamlined the user journey, improving ease of access and brand engagement.
  • Developed compelling case studies highlighting Peiko's success stories, enhancing credibility and trust.

We built a foundation of trust and credibility by enhancing Peiko’s brand authority and showcasing their successes. These efforts positioned Peiko for sustainable growth and increased competitiveness in the B2B crypto market.

case study of Peiko


Results

As a result of these efforts, Peiko saw a notable increase in its leads and sales along with improved overall performance. Specifically, our efforts resulted in:

  • Increased lead and sales volume from just 3 to impressive 20 per month.
  • Enhanced brand visibility and conversion rates in the B2B crypto market.
  • A stronger market presence, with Peiko now recognized as a trusted leader, backed by a modern, authoritative brand identity that resonates with B2B clients.

Through Loona Agency’s tailored strategies, Peiko’s transformation was nothing short of exceptional. By combining a strategic UX overhaul with targeted brand storytelling, we positioned Peiko to excel in the blockchain space.

This newfound visibility and credibility empowered Peiko to confidently attract clients, stand out in a saturated market, and generate consistent, scalable growth. The success of Peiko’s partnership with Loona demonstrates the power of a comprehensive, customized approach to brand growth in the crypto industry.

Summary

In conclusion, the crypto marketing industry constantly updates and impresses its followers with innovative approaches. Today’s effective crypto marketing campaign should present a clearly formulated value proposition while also persuading users in a secure platform environment. Determining your specific objective, market, and developing a special value proposition can make your wallet visible to clients among the competitors.

Crypto marketing agencies constantly explore this market and its trends. Being experienced in the niche, We can help you get the most out of your marketing strategy and prevent a waste of money. We are skilled in creating ads that reflect the cryptocurrency community's interests by utilizing their insider knowledge. If you need an exclusive crypto marketing campaign, contact us and tell us about your project in detail! We will take care of the advertisements reaching your target audience and spark genuine interest in your product!

FAQ

01
How to promote crypto offers?
The most effective channels for crypto marketing strategies are social media, e-mail, KOL marketing, and paid advertising. You can choose the most suitable option for your campaign by defining its goal. However, using several channels can increase the audience’s engagement and subsequent profit.
02
What is crypto marketing?
Crypto marketing refers to any digital marketing strategy intended to assist a cryptocurrency business in building its community, exposure, brand awareness, and revenue. It included tactics to promote tokens, cryptocurrencies, blockchain initiatives, and associated projects.
03
How much does crypto marketing cost?
Crypto marketing costs differ based on the size, scope, and particular tactics used. ​​For instance, an average crypto email marketing costs $100 to $1,000+ per month. Simultaneously, the costs of SEO Optimization start from $500 and can reach $3,000+. Influencer marketing can reach $50,000+.
04
How to market your crypto?
To effectively market your crypto, you should create a unique value proposition. When you have ensured that your brand differs from the competitors, invest in developing an exclusive cryptocurrency digital marketing campaign. Strive to highlight all the strengths and specialities of your product.
05
Why do I need a crypto marketing agency?
Crypto marketing companies specializing in advertising use the money allocated for advertising with the highest efficiency. Based on the crypto marketing agencies’ experience, they can arrange the most engaging crypto marketing for your product. Thus, such agencies prevent significant money losses.
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