AMERICAN BUILDING DEVELOPMENT
An exterior remodeling company specializing in siding, roofing, windows, decks, and home improvement services.
Northern California, USA
Organic Revenue Generated:
585K
$585K
Total Pipeline Generated:
3.76M
$3.76M
Organic Click Growth:
+70.1%
+70.1%
Domain Rating:
13 →34
+21 points
Despite its strong reputation in Northern California’s exterior remodeling market, ABD struggled to turn its website into a consistent source of organic leads. Technical issues, weak domain authority, and a lack of SEO strategy limited its visibility in search.
ABD partnered with our digital marketing team to strengthen its online presence, attract qualified homeowners, and turn organic traffic into business opportunities.
We did:
- Technical SEO Audit. Found and fixed the crawl and indexing issues holding the site back.
- Site Structure & Backend Optimization. Cleaned up the website architecture, pruned unnecessary pages, and improved the technical foundation for sustainable organic growth.
- Scalable Link Building. Created a repeatable system for earning authority from trusted sources.
- On-Page Optimization. Aligned key pages with search intent and improved internal linking.
- Location Page & GBP Expansion. Strengthened local visibility across ABD’s service areas.
Client problems
ABD’s established remodeling business wasn’t reflected in its organic search performance. Technical weaknesses, limited domain authority, and underoptimized pages made it difficult to compete for valuable remodeling searches and attract qualified homeowners.
- No previous structured SEO strategy or technical optimization
- Low Domain Rating (DR 13) and only 102 referring domains
- Limited organic lead generation despite demand for remodeling services
- Weak internal linking and poor search intent alignment
- Significant authority gap compared to local competitors
SOLUTION
Timeline:
11.2025 – 09.2026
Domain:
Exterior Home Remodeling & Siding
Loona’s team developed a scalable SEO strategy focused on four key areas: strengthening domain authority, fixing technical issues, improving keyword visibility, and optimizing high-value service pages.
- Authority Growth Built quality backlinks to strengthen domain authority and close the gap with competitors.
- Technical Foundation Improved site structure, crawlability, and backend performance.
- Keyword Growth Targeted high-intent keywords to improve rankings for core remodeling services.
- Content & Local SEO Optimization Optimized key service pages, internal linking, and location targeting to attract qualified homeowners.
RESULTS
- $585K in organic revenue generated
- $3.76M in total pipeline generated
- +206% growth in referring domains
- +70.1% organic click growth
- +21 in Domain Rating
- 9.2 positions improvement in average search position
- +36.8% growth in monthly search impressions
Organic Revenue Generated
$585K
Total Pipeline Generated
$3.76M
ABD’s SEO transformation went beyond rankings and traffic. Organic search became a measurable source of business growth, contributing to a multimillion-dollar sales pipeline and significant revenue.
Alongside these commercial results, the website saw stronger search visibility, increased organic clicks, and substantial domain authority growth, establishing a more competitive presence in Northern California’s exterior remodeling market.
Tim Lee
Head of Marketing, ABD
Client’s Feedback
“We were most impressed by Loona’s ability to combine strategic thinking with high-quality execution. Their experts proactively suggested improvements and focused on work that would drive remarkable business results. Our experience is very positive. In fact, more upfront strategic suggestions during the initial phase could have sped up the onboarding process. Overall, the Loona team is professional and easy to work with.”
Tim Lee
Head of Marketing, ABD
PROJECT TEAM
Project Manager – Mila
SEO Specialist – Yevhen
Content Manager – Liliia
Design – Dmytro
