Roofing Lead Generation That Books Jobs
Loona Agency is a performance marketing partner built for home service companies. We turn roofing lead generation into a measurable growth channel — pairing paid media, local SEO, and conversion-ready funnels to fill your pipeline with qualified homeowners and commercial buyers.
Roofing Niches We Grow
Loona builds lead generation for roofing companies across every specialty — from storm-chasers racing the season to commercial crews courting facility directors. We tailor channels, creative, and intake to how your buyers actually shop and decide.
Residential Roofing
We drive homeowner inquiries for full replacements and repairs through search, social, and local visibility tuned to your service area.
Commercial Roofing
We reach property managers and facility directors with longer-cycle campaigns built to surface qualified procurement conversations.
Storm Restoration
We scale fast around storm-season urgency, capturing insurance-driven demand the moment damage hits your target ZIPs.
Metal & Specialty
We position premium installers in front of buyers researching standing-seam, tile, and architectural systems with higher ticket intent.
Solar Roofing
We connect solar-integrated roofers with homeowners weighing energy upgrades, qualifying for fit and financing before the sales call.
Built for Roofers
Loona is a performance marketing agency built around roofing contractors — we engineer lead generation for roofing companies that fills crews, not spreadsheets.
Vlad & Tim
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Marketing brunch
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IT arena
How We Build Your Lead Engine
Audit & Discovery
We dig into your service area, ticket size, and current funnel, then benchmark against what we see working across our roofing client base.
Channel Strategy
We map the right mix of paid search, paid social, and local SEO to your goals — prioritizing channels that match how your buyers actually shop.
Launch & Optimize
Campaigns go live with tracking wired end-to-end. We tune bids, creative, and landing pages weekly so cost per qualified lead trends down, not up.
Report & Scale
You see booked jobs, not vanity metrics. Once unit economics hold, we scale budget into the channels driving your best-margin work.
Roofing Wins We’ve Engineered
See how we’ve built lead engines for roofing contractors — from paid search and social to local SEO, every campaign is engineered to book real jobs.
AVVA EXPERIENCE
Plum Proexteriors
Why Roofers Choose Loona Over the Alternatives
| Loona Agency | Generalist Agencies | In-House/DIY | |
| Industry Focus | 🏠 Built exclusively for home-services and roofing contractors | Spread across dozens of unrelated verticals | Limited to whatever the in-house marketer has seen before |
| Lead Quality | 🎯 Qualified, locally-targeted roofing leads | Generic traffic with weak intent filtering | Mixed quality, hard to score at scale |
| Reporting | 📊 Transparent ROI dashboards reviewed with your AM | Vanity metrics and automated PDF exports | Spreadsheets stitched together between other duties |
| Strategy | 🔧 Channel mix tuned to roofing buyer behavior | Templated playbooks reused across clients | Trial-and-error with thin benchmark data |
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Network Behind the Results
Lead Channels We Run
What’s in Our Toolbox
CRM
SEO
Websites
AIs
SEO Plugins
SEO Writing
Paid Ads
Design & UX
Management
Collaboration
Keys to High-Performing Roofing Lead Generation
Roofing campaigns convert when intent, targeting, and follow-up are aligned. These six fundamentals separate engines that book jobs from spend that disappears — apply each one and your pipeline gets predictable.
Target High-Intent Searches
Bid on storm, repair, and replacement queries where homeowners are ready to call today.
Match Ads to Service Area
Geo-fence campaigns to ZIPs you actually service so budget never leaks to out-of-area clicks.
Build Roof-Specific Landing Pages
Send each ad to a page that mirrors the service, neighborhood, and offer in the headline.
Capture Calls and Forms
Use click-to-call, short forms, and chat so prospects can reach you in the channel they prefer.
Respond Within Five Minutes
Speed-to-lead is the single biggest driver of booked estimates — automate routing to the next available rep.
Optimize on Revenue, Not Clicks
Feed closed-job data back into ad platforms so bidding chases revenue instead of vanity volume.
Grab the Roofing Marketing Strategy Guide
Download the free playbook for roofing contractors: channel mix, budget benchmarks, and campaign tactics you can put to work this quarter. Roofing marketing strategy guide.
frequently asked question
01 What is the difference between exclusive and shared roofing leads?
Exclusive leads are sent to one contractor only — you own the conversation and the close rate reflects it. Shared leads get blasted to three or more competitors, forcing a speed-and-price race that erodes margin. We build campaigns that generate exclusive leads in your own ad accounts, so every inquiry belongs to you.
02 How quickly will my roofing company start receiving leads?
Paid channels like Google Ads and Meta typically produce qualified inquiries within the first two to three weeks of launch. SEO and content-driven pipelines compound over 90 days as rankings and review velocity build. Our ramp plan sequences both so you see early wins while the long-term engine matures.
03 How do storm damage and insurance roofing leads work?
Storm leads spike when hail or wind events hit a service area, and homeowners search for inspections and insurance-claim help within days. We pre-build geo-fenced campaigns, storm landing pages, and creative variants so your team can activate within hours of an event — capturing intent before generalist competitors react.
04 Are there long-term contracts or monthly minimums required?
We work on flexible engagements scoped to your growth stage, not locked-in annual contracts. You own the website, ad accounts, and lead data from day one, so if priorities shift, nothing is held hostage. Most roofing clients stay because the numbers work — not because a contract forces them to.
