Roofing Google Ads That Fill Your Pipeline
Loona is a performance marketing agency built for home-services contractors. Our roofing Google Ads campaigns turn high-intent searches into booked estimates — combining precision keyword targeting, conversion-focused creative, and lead-quality filtering to grow your business profitably.
Home Services We Grow
Loona Agency partners with home service companies that need a steady pipeline of qualified jobs. We build campaigns around how your buyers actually search — turning google ads roofing contractor demand into booked estimates across every trade we serve.
Roofing
We help roofers win storm and retail jobs with high-intent search campaigns tuned for replacement and repair queries.
HVAC
We drive emergency and replacement calls for HVAC contractors with tightly geo-targeted search and call-tracked funnels.
Solar
We generate qualified consults for solar installers by filtering tire-kickers and prioritizing homeowners ready to buy.
Remodeling
We build high-ticket pipelines for kitchen, bath, and full-home remodelers with project-specific keyword targeting.
Plumbing
We capture urgent service demand for plumbers with 24/7 call campaigns and conversion-focused landing experiences.
Built for Roofers
We run google ads for roofing contractors with conversion-tuned creative, tight keyword targeting, and transparent reporting that ties every click to pipeline.
Vlad & Tim
👀
Marketing brunch
❤️
IT arena
How We Run Google Ads Roofing Campaigns
Audit and Discovery
We review your service areas, margins, and historical ad data, then map the keywords and competitors shaping cost-per-click in each market you serve.
Campaign Build
Our team structures Search, Performance Max, and call-only campaigns around high-intent roofing queries, with geo-fencing, ad extensions, and conversion tracking wired in.
Launch and Lead Filtering
We push campaigns live with negative keyword lists and call-screening rules tuned to suppress spam, tire-kickers, and out-of-area requests before they reach your sales team.
Optimize and Scale
Weekly bid, creative, and landing-page tests compound results — we shift budget toward winning ad groups and report on booked jobs, not just clicks.
Proof From Roofing and Home-Services Wins
Real campaigns, real pipeline. See how our performance playbook turns ad spend into qualified inbound for home-services contractors ready to scale.
AVVA EXPERIENCE
Plum Proexteriors
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
client’s feedback
Platforms We Run On
Why Choose Loona
Our Ad Tech Stack
CRM
SEO
Websites
AIs
SEO Plugins
SEO Writing
Paid Ads
Design & UX
Management
Collaboration
Keys to Effective Roofing Google Ads Performance
Winning google ads for roofing comes down to disciplined execution: matching intent-rich keywords to local demand, filtering out tire-kickers, and reinvesting in what converts. These six fundamentals shape every campaign we manage.
Anchor to Business Goals
Tie every campaign to revenue targets, job mix, and the service areas you want to grow.
Bid on High-Intent Terms
Prioritize keywords signaling urgent need — repair, replacement, storm damage — over generic browsing queries.
Geo-Target Precisely
Map bids to ZIP codes and radius zones where your crews actually profit, not where clicks are cheap.
Build Conversion-Ready Pages
Send paid traffic to dedicated landing pages with clear offers, trust signals, and fast quote forms.
Filter Out Junk Leads
Use call tracking, form qualification, and negative keywords to keep the sales pipeline clean.
Optimize With Real Data
Review search terms, ad copy, and bids weekly so budget shifts toward what books real roofing jobs.
Roofing Google Ads: Loona vs. The Alternatives
| Loona Agency | Generalist Agencies | In-House/DIY | |
| Industry Focus | 🏠 Home-services specialists with proven roofing campaign playbooks | Mixed client roster with little roofing-specific insight | Learning roofing PPC on your own ad spend |
| Lead Quality | 🎯 Active filtering to screen out spam and tire-kickers | Volume-first reporting with no quality controls | Manual review eats into install crew time |
| Reporting | 📊 Transparent ROI dashboards reviewed with your strategist | Canned PDF reports with vague platform metrics | Spreadsheets pieced together between service calls |
| Account Ownership | 🔑 You own the Google Ads account, data, and creative | Agency-locked accounts you cannot take with you | Full ownership, but no expert oversight |
frequently asked question
01 How much should a roofing company spend on Google Ads per month?
Most roofing contractors start with a monthly ad spend between $2,000 and $8,000, depending on market size, competition, and service radius. Smaller suburban markets can see traction at the lower end, while metro areas with aggressive competitors typically require $5,000+ to compete on high-intent keywords. We size your budget to your revenue goals during the audit phase.
02 What’s the difference between Google LSA and traditional roofing PPC ads?
Google Local Services Ads (LSA) charge per qualified lead and require Google screening, appearing above standard search results with a verified badge. Traditional PPC charges per click and offers far more control over keywords, landing pages, and audience targeting. Most roofers benefit from running both — see our Google local services ads setup breakdown for details.
03 Will I own my Google Ads account if I stop working with an agency?
Yes — with Loona, you own your Google Ads account from day one. We build campaigns inside your account, never ours, so all historical data, conversion tracking, and optimization learnings stay with you if our engagement ends. This is non-negotiable for us and a core differentiator versus agencies that lock clients into proprietary accounts.
04 How do you filter out spam or unqualified roofing leads?
We layer negative keywords, geo-fencing by ZIP, form validation, and call tracking with recorded screening questions to filter out tire-kickers, insurance-only inquiries outside your scope, and competitor clicks. Unqualified leads get flagged in reporting so you only pay attention to homeowners ready to book an estimate — a process we refine weekly based on close-rate feedback.
