Imogen Faye & Co.

Imogen Faye & Co. had just launched a new website and had never run paid advertising before. There was no campaign history to learn from, so every decision had to be tested, building the strategy from the beginning. Over 28 days, we launched Meta Ads, created the campaign creatives, tested different audiences and messaging angles, adjusting the campaigns as results came in.

We did:

1. Meta Ads Strategy. Built the campaign structure from scratch.
2. Campaign Management. Launched, monitored, and optimized campaigns daily.
3. Creative Production. Created and tested multiple ad creatives and messaging.
4. Audience Targeting. Identified the audiences most likely to book a session.
5. Budget Optimization. Shifted budget toward the highest-converting ads.
6. Performance Analysis. Tracked campaign data and refined the strategy based on results.

Client problems

Imogen Faye & Co. was starting from zero. The company needed a consistent way to book consultations online. With no past ad campaigns or performance data, the challenge was to reach the right audience while keeping ad costs under control.

1. No previous experience with paid advertising
2. A new website with little organic traffic
3. No predictable source of consultation bookings
4. Low brand visibility among potential clients
5. No campaign data to guide marketing decisions
6. Limited advertising budget

Since Imogen Faye & Co. had no campaign history to build on, every part of the account had to be tested, from creatives and audiences to placements and messaging. We launched the social media account, compared different creatives and audiences, and gradually focused the budget on what generated the strongest response.

1. Campaign Strategy & Setup Built the campaign structure and launch plan from scratch.
   
2. Creative Testing Created and tested different visuals, copy, and offers.
   
3. Audience Research & Segmentation Found the audiences most likely to book a session.
   
4. Budget Allocation Shifted spend toward the best-performing ads and placements.
   
5. Conversion Tracking Tracked bookings, costs, and campaign performance.
   
6. Scaling Plan Used campaign data to improve results and guide future growth.

The first month of advertising generated 18 booking page visits, despite no prior campaign history. One creative alone generated 11 visits at an average cost of $18.10 each, making it the clear front-runner. The campaign also highlighted which audiences, placements, and messages were most effective, making the next round of testing far more focused.

PROJECT TEAM

Project Manager – Mila
Design – Katya
Ads Specialist – Roman