PRECISE PLUMBING

Precise Plumbing partnered with us after experiencing slow organic growth despite ongoing SEO efforts. The website had a weak backlink profile, technical issues, and an SEO strategy that wasn’t supporting long-term visibility. The project focused on rebuilding the SEO foundation and developing a strategy for sustainable long-term growth.

Our goal was to uncover the root causes, prioritize the highest-impact improvements, and build a sustainable plan for increasing search traffic and conversions.

We did:

1. Competitor Analysis. Evaluated top competitors’ websites and strategies to identify opportunities for differentiation.
2. Technical SEO Audit. Reviewed site performance, indexing issues, crawlability, and other technical factors.
3. Backlinks Insights. Produced a comprehensive backlink analysis report with actionable insights and strategic recommendations.
4. Local SEO. Delivered insights for local SEO to rank higher in search results.
5. Content Strategy Planning. Built a clear content strategy for the next 3 months.
6. Comprehensive Roadmap. Outlined actionable site improvements over the next three months.

Client problems

Despite having a strong reputation and numerous customer reviews, Precise Plumbing struggled to maximize its online visibility. The in-house marketing team needed deeper SEO expertise and a clear long-term strategy to compete in a highly competitive local market. While the website ranked for some commercial and informational keywords, its local SEO performance was weak, limiting visibility in Google Maps and local search results. The business also lacked the optimization needed to improve its presence in AI-powered search experiences.

1. Limited local search visibility despite quality plumbing services
2. No structured content strategy, reducing blog and specialized pages effectiveness
3. Technical website issues slowing performance and frustrating users
4. Low brand differentiation in a competitive market
5. Lack of a clear marketing roadmap to drive growth

To address Precise Plumbing’s challenges, we implemented a comprehensive SEO and content strategy focused on improving website performance, increasing local visibility, and building a strong foundation for long-term growth. Our approach combined a deep technical audit, competitor research, and content planning to create a clear roadmap for attracting and converting local customers.

1. SEO AUDIT & RECOMMENDATIONS Identified 86 technical issues, content gaps, and opportunities to improve search performance.
   
2. CONTENT STRATEGY Created a 3-month blog plan to engage local customers and attract more traffic.
   
3. COMPETITOR & MARKET ANALYSIS Analyzed key competitors to identify content gaps and ranking opportunities.
   
4. LINK-BUILDING STRATEGY Provided a targeted backlink acquisition plan with recommended sources.
   
5. ON-PAGE SEO IMPROVEMENTS Delivered actionable recommendations to optimize existing pages and improve keyword targeting.
   
6. TRUST & LOCAL SEO ENHANCEMENTS Identified opportunities to improve trust signals and local SEO factors.
   
7. CLEAR GROWTH ROADMAP Compiled all insights into a detailed roadmap, outlining priorities for the next 3 months.

Our task was to help Precise Plumbing get found by more local customers online and stand out from other plumbers. We conducted a full SEO audit, created a clear content plan, and provided recommendations to improve their website performance. Our experts identified tech issues, suggested ways to attract more visitors, and showed the company how to compete more effectively in the local market.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana