20 Top Roofing Advertising Ideas and Tricks

It is well known that effective advertising is the key to success in any business, and roofing is no exception. To attract more customers, create a recognizable brand, and boost their position in the market, roofing companies need to use creative advertising strategies.

In this guide, we collected 20 of the best roofing advertisement ideas to help you stand out from the competition. Check out these ideas, which will be a great source of inspiration for your advertising campaign.

Essential campaign guidelines  

To get the most out of your roofing business, it’s essential to focus on proper preparation, setup, and ongoing analysis. By following these basic roof advertising rules, your roofing company will be able to attract customers and operate your budget effectively.

1. Prioritize campaign geotargeting

For roofing business marketing, it’s extremely important to attract customers from the areas where you operate. That’s why geotargeting is your best alternative when setting up your ads. Before starting your roofing ads campaign, determine which cities, neighborhoods, or even streets you should target. For instance, if you only provide services within a certain city, spending money on advertising in neighboring regions makes no sense.

Geotargeting saves you money and increases your chances of conversion. You’re delivering your message to people in your service area who are more likely to become your customers.

2. Optimize demographic settings

In addition to geotargeting, it is important to target your best roofing ads to the right audience. Think about who your ideal customer is. It could be homeowners, business owners, or even contractors looking for roofing partners.

Specify demographic parameters: age, gender, income level, or interests. For example, if your services are more in demand among private homeowners, target your ads specifically to this category. The more precise the settings, the higher the chances that your ads will reach the right people.

3. Monitor leads, sales, and calls with CRM integration

A roofing company advertising campaign will be incomplete without a systematic analysis of results. A CRM (customer relationship management) system will help you store and analyze data on all the leads, calls, and sales you receive.

CRM integration allows you to:

• Track the source of each lead (for example, whether it is Google ads for construction or social media ads);

• Analyze which channels are working best;

• Manage customer contacts and reminders about the next steps.

This facilitates working with customers and helps you understand which of your efforts bring results.

4. Provide prompt feedback for better results

One of the essential elements in thriving roofing advertising is the speed of your response. Potential customers often prefer the company that responds first. If someone leaves a request or calls, your goal should be to respond as quickly as possible.

Prepare a straightforward process for handling requests so that no customer is left unattended. For example, you can set up automatic responses for requests via your website or social networks that will notify the customer that you will contact them soon.

The faster you respond to a client’s request, the more likely you are to be selected to do the job.

5. Regularly review and adjust performance metrics

It is important to monitor results constantly and make adjustments. That's what will make a campaign effective.

Analyze key indicators:

• CTR - click-through rate;

• CPA - cost per customer acquired;

• Conversions for each channel.

If you see that some of the ads go worse than others, do not be afraid to change them. Try new headlines, images, or target audiences. Due to timely changes, you will avoid unnecessary costs and the campaign will be as effective as possible.

Social media roofing ads ideas 

Nowadays, social media is one of the biggest means of advertising for almost every business, including roofing companies. With the help of social media, you can find new customers and build a loyal audience. If you properly set up advertising campaigns using modern tools, this will significantly improve your company's visibility and increase the number of orders.

Let's look at some roofing advertising ideas that will help effectively promote services on social media.

6. Utilize look-a-like audience

Social networks such as Facebook or Instagram are effective tools for setting up advertising for a similar audience. This means you can target people with interests, behaviors, or demographics identical to your existing customers.

This is a great way to expand your audience because you are reaching random users and those who already have a tendency to make purchases or services similar to yours. If you have a customer base or people who have already interacted with your ads or page, you can create a lookalike audience. They will become the perfect potential customer. This helps you save money and increase the effectiveness of roofing company advertising.

7. Employ retargeting

It is a powerful tool that allows you to remind people about your company who have visited your site or interacted with your ads but have not yet made a purchase or left a request. For instance, you can set up such clever roofing ads for people who have viewed your services but have not filled out a form for a consultation or called.

Retargeting allows you to re-apply to a potential customer who has already shown interest in your offer, thereby increasing the chances of conversion. Since these users are already familiar with your brand and services, it will be easier for them to decide. With retargeting, you bring back potential customers and make them more likely to engage with your brand.

8. Use client testimonials and live videos as creatives

Customer testimonials and real-life stories are some of the most effective forms of roofing advertising. They build trust in your company and can convince potential customers to select you. Reviews from real people who have used your services demonstrate the quality of your work and reliability. They also help to clear up any questions and doubts that may arise.

Besides text reviews, live videos also have great potential in advertising. For example, videos of your work process, interviews with satisfied customers, or demonstrations of the results of your work (such as a new roof on a house) can attract even more attention.

Moreover, live videos create the effect of reality and trust because potential customers see real people and the actual results of your work. Therefore, using these elements in advertising is one of the best ways to interest new customers.

9. Create seasonal or weather-based promotions

Since weather conditions can significantly affect the demand for roofing services, creating seasonal promotions is an excellent idea for social media. For example, when roof problems arise in the winter due to snow and ice, you can offer discounts or special conditions for those needing urgent services. In the summer, when demand for roofing services increases due to roof repairs or modernization, it is worth launching promotions targeting this seasonal peak.

Such promotions can be actively promoted through social media, as they have a limited time, which creates a sense of urgency in customers. This can motivate people to act faster and use your services during this period. You can promote through targeted ads, posts, and stories about special offers or discounts for specific customers.

Google roofing ads ideas 

When discussing Google advertising, it’s crucial to have a well-defined strategy to attract customers who need your services. With Google’s tools, you can create effective roofing advertising campaigns that target potential customers in the right regions with suitable interests and requirements.

Let’s check effective advertising for roofing business through Google.

10. Effectively manage targeted and negative keywords 

One of the key elements of a successful Google advertising campaign is the proper keyword setup. It’s essential to choose both targeted and negative keywords carefully.

​Targeted keywords are those that potential customers might search for your company online. For roofing company advertising, and roofing SEO specifically, these could be words like “roofing repair,” “roofing solutions,” “roofing costs,” etc. They should match your services and help attract relevant customers.

Negative keywords are words or phrases you don’t want to appear in search results. For example, suppose you specialize in roof repairs but don’t manufacture roofing materials. In that case, you might want to add phrases like “buy roof materials” or “quality roofing materials” to your negative keywords. This will help you avoid wasting money on advertising that won’t lead to sales.

11. Focus on local roofing keywords

Since most roofing companies operate in specific regions, it’s important to target your ads with local keywords. This helps you to attract customers who are located in your geographic area. For example, if your company operates in Chicago, use phrases like “roof repairs Chicago” or “roofing services Chicago.”

Local keywords help you focus on customers who need your services in a specific location. This also allows you to reduce competition for general keywords and get high-quality traffic.

12. Reduce CPC with on-page SEO optimization

CPC (cost-per-click) is the amount you pay Google for each click on your ad. One way to lower your CPC is to optimize your website’s on-page SEO. Google evaluates your roofing company ads campaigns and the quality of your site. If your website is well-optimized for search engines, this can lower your CPC, as Google is interested in showing high-quality sites.

Ensure your site loads quickly, has clear information about your services, and has relevant content that answers potential customers’ questions. This will help you lower your CPC and improve your position in organic search results, which will also help you grow your customer base.

13. Use ad extensions to enhance visibility

You should use ad extensions to make your roof advertising more attractive and visible. These tools in Google Ads allow you to add additional information to your ad, making it more visible.

One such extension is callouts. They allow you to add additional lines of text below your main ad, which can increase clickthrough rates. For example, you can include special offers or promotions, such as “40% off roof repairs” or “Free expert consultation.”

It’s also vital to employ location extensions. This allows you to add your business address directly to your ad, which is especially useful for local businesses. Customers can see your address, phone number, or a location map without visiting your website.

14. Employ Dynamic Search Ads

DSA is a type of ad that automatically generates an ad based on your site's content. It parses your site for relevant headlines, with ad text touching base on precisely what the user is searching for. In that way, you can reach a wider variety of search queries without adding each keyword manually.

This can be useful for roofing companies because, by default, Google will automatically adjust your ad to the content of your site to let you cover more queries and make your advertising campaigns for a roofing company more effective.

Advertising on business directories

Directory advertising is a great chance to increase your roofing company’s visibility to potential customers. Various platforms offer businesses the opportunity to attract new customers through targeted ads, positive reviews, and strategic placement in business directories.

15. Use Yelp Ads for visibility

Yelp is one of the most used websites to find a local business, and it is the exact place where you can advertise your roofing company. Since most of the users on Yelp are looking for services around their vicinity, you can directly capture new customers in your area with advertising on this platform.

Yelp Ads will help raise the visibility of your business in search results. It allows you to set up location targeting, meaning you are able to reach just those customers in need of roofing services in your area. This will also let you increase the number of clicks to your page and raise the chances of conversions.

16. Promote with Tripadvisor and Trustpilot Ads

Tripadvisor and Trustpilot are two other critical platforms for roofing advertising. While these resources are better known for their hotel and travel reviews, they also have a large audience looking for a variety of services, including roofing.

This again means attracting customers with Tripadvisor Ads will be effective in cases when your business provides services either for individuals, small businesses, or even for the hotel and hospitality industry.

But that is not all. Another important platform is Trustpilot-such a strong tool to collect and showcase reviews from satisfied customers. Positive reviews of your profile engender trust in one's brand, plus an increase in inquiries into services.

17. Maximize exposure with Google Maps Ads

Of all these, running ads on Google Maps is probably one of the most influential ways to make your roofing business known to local prospects. Utilizing Google Maps ad buying options secures that your business shows for people searching in your area.

With Google Maps advertising, you can show your ads right on the map when people are searching for urgent services or need some kind of professional. In this case, that's the right moment when your business can be noticed, right when a future customer tries to find a solution for his or her problem somewhere around. Google Maps advertising effectively underpins other geo-targeting strategies and is, therefore, integral to the marketing strategy of a roofing company.

18. Ensure consistent and professional branding

It is very important to remember that your roofing branding is consistent and professional across all platforms. Be it Yelp, Google Maps, or Trustpilot, the message and visual style should be identical to build trust and consistency in the perception of your business with potential customers.

Make sure that your profile is clear and appealing, reflecting your specialization, services, and customer reviews. Use professional photos and provide contact information so customers can quickly reach you. Consistently branded roofing advertising looks solid, adds credibility to your business, and helps attract more customers.

19. Utilize premium listing features on directories

Most business listings allow for using premium features for listing your businesses with an added advantage over others. This could include raising your business higher in search results or highlighting your profile on the site.

Using premium features such as paid packages or advertising spaces can help your roofing company stand out. The higher your ranking on the platform, the more likely a potential customer will select you over a competitor.

20. Encourage satisfied customers to leave reviews

How to advertise roofing business in other way? Please remember the importance of reviews. One of the most effective ways to attract new customers is positive reviews from valued customers. Encourage your customers to leave reviews on the platform where you advertise. For instance, ask them to leave a review on Yelp, Trustpilot, or Google, adding a positive image to your business.

Positive reviews help build trust in your brand, boost your reputation, and create a sense of trustworthiness among potential customers. Ask for reviews, as they can be a deciding factor in choosing your company.

Exploring the Plum ProExteriors сase study

We helped Plum ProExteriors, an exterior remodeling and construction firm, attain online visibility in its local market to find and convert more customers from the targeted regions.

​Due to the effort of our team and the productive SEO strategy, the domain rating increased by 2x times, and organic traffic grew 10x times. All these factors contributed to brand credibility and an enhanced digital presence in the local market.

Project results:

• Domain rating (DR): Grown by 2x.

• Organic traffic: Enhanced by 10x.

• Geographic market coverage: 90% of cities

• Brand keyword dominance: Rank #1

• Local page visibility: Top 10 rankings

Final thoughts

Implement the suggested roofing advertisements ideas, experiment with different advertising formats, and do not be afraid to stand out. Whether online advertising, social networks, local ads, or cooperation with review platforms, each method can significantly boost your presence in the market if implemented correctly.

Willing to enhance the level of your roofing business? Our agency creates creative advertising solutions to attract more customers and increase business profits. Contact us to make your business a leader in the industry.