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Marketing Agency Case Studies, Marketing strategy, Seo

Checkbox

CHECKBOX

A powerful survey platform for gathering data-driven feedback from customers and employees.

San Francisco, US
CHECKBOX
Organic Traffic:
430.5%
+430.5%
Organic Keywords:
54%
+181
TOP 3 Keywords:
500%
+90
AI citations:
76
+76


Checkbox turned to our digital marketing team with a goal to increase website traffic, attract more users, and show that their platform is a leader in survey software. We focused on creating clear, expert content, making it easy to find on search engines, and improving the overall brand’s perception.

We did:

  1. Content Creation. Created SEO-optimized content to boost search performance.
  2. Industry Focusing. Produced expert content to build trust and authority.
  3. Engagement Enhancement. Improved user engagement and brand presence.
  4. Content Strategy. Developed a structured content plan aligned with business goals and keyword opportunities.
  5. Brand Voice. Ensured all content reflects consistent brand messaging.

Client problems

The website wasn’t getting much traffic from search engines. It also didn’t clearly show the company’s expertise and authority in the survey software space. Because of this, it was harder for the Checkbox team to build trust with potential clients and improve rankings in targeted markets. 

  1. Limited organic visibility for high-intent survey software keywords
  2. Low search traffic, reducing inbound lead opportunities
  3. Lack of authoritative content to showcase expertise and build trust
  4. Weak positioning against competitors with stronger SEO strategies
  5. Unclear value proposition through existing website content
  6. Content structure not fully aligned with user intent and search demand

SOLUTION

08.2025 – 01.2026

Survey Software / SaaS

At Loona Agency, we implemented an effective SEO strategy focused on increasing organic visibility and building trust with potential users. Our approach centered on creating high-quality content that improves rankings and clearly communicates the platform’s expertise in the survey software space. This allowed Checkbox to attract more qualified traffic and engage users effectively.

  1. SEO OPTIMIZATION Boosted search engine performance by producing SEO-friendly content.
  2. EXPERT CONTENT CREATION Developed unique content for blogs to engage the audience and build authority.
  3. BRAND AUTHORITY STRATEGY Helped to position Checkbox as a trusted expert in survey solutions through content.
  4. ON-PAGE OPTIMIZATION Improved content structure, readability, and keyword targeting to enhance user experience and search engine indexing.

RESULTS

  1. +430.5% in organic traffic 
  2. +54% (+181 new keywords) in organic keywords 
  3. +90 keywords in the Top 3 positions (+500%)
  4. +76 Al citations from Chat GPT, Perplexity, Gemini, and Claude
  5. 25 SEO optimized articles

Organic Traffic:
+430%

Al Citations:
+76

Our goal was to help Checkbox stand out as a trusted leader in the survey software market and get noticed in search engines. We rolled out a full digital marketing strategy, focusing on creating SEO-friendly blog articles. The content we produced improved search rankings, showcased Checkbox’s expertise, answered popular questions from readers, and attracted the audience that was actively looking for survey solutions.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana

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      Marketing Agency Case Studies, Seo

      Da Vinci Unified

      Da Vinci Unified

      Transforming warehouse management for growth-oriented businesses with intelligent automation

      California, USA
      Da Vinci Unified
      Organic traffic:
      1,918
      540
      1,918
      Top 3 Keywords:
      281
      65
      281
      CTR:
      1.3%
      0.6%
      1.3%
      Average position:
      19
      36
      19

      Da Vinci Unified’s feature-rich warehouse management system meets the changing demands of expanding companies. Any growing firm can easily streamline complicated warehouse operations with Da Vinci’s innovative wave picking, directed putaway, cartonization, and comprehensive integrations. 

      The Da Vinci Unified team came to us for an evaluation of their website, as they recognized that their powerful product wasn’t effectively showcased online. Our mission was clear: to lay the groundwork for increased exposure, solidified market positioning, and focused audience engagement

      We did:

      1. Expansion to the US, UAE, and Western Europe.
      2. Сontent creation, on-page SEO, and link building.
      3. Website engagement boost and SEO performance growth.

      Client problems

      Da Vinci Unified had developed an industry-leading warehouse management solution, yet their digital presence wasn’t fully capturing the platform’s strength. They needed strategic content guidance. The website faced several critical issues:

      • Existing blogs and informational content lacked a clear strategy, resulting in low engagement and missed conversion opportunities.
      • Despite robust product offerings, Da Vinci Unified’s website struggled to gain visibility in a competitive market dominated by well-established players.
      • Backend issues and technical gaps significantly affected crawlability, indexing, and potential rankings, limiting organic growth opportunities. 
      • The site’s limited backlink profile diminished its domain authority, contributing to poor SEO and negatively impacting visibility and trust in search engines.

      Solution

      December 2024

      Warehouse management systems (WMS), logistics software

       Loona helped Da Vinci Unified overcome obstacles to their online growth with strategic analytics and practical advice. We centered on targeted SEO improvements, solid backlinking strategies, and precise content. Our solutions boosted awareness and provided the groundwork for long-term success in their niche marketplace.

      1. Strategic Content Roadmap Detailed recommendations to realign blog and website content with niche-specific topics, SEO best practices, and user-centric value.
      2. Comprehensive Technical Recommendations Clear guidance to resolve backend and technical SEO issues. Focus on improving site architecture, load speed, and mobile responsiveness.
      3. Advanced Backlink Strategy Robust strategy for acquiring authoritative backlinks from industry-specific and relevant sources.
      4. Detailed Blog Optimization Plans Tailored optimization guidance for each article, necessary adjustments to content structure, keyword integration, and reader engagement.
      5. Maximized Efficiency Strategic opportunities for streamlining digital content processes and site structure to efficiently reach and convert the right audience.

      Results

      • Enhanced Strategic Clarity. A clear and practical plan ready for immediate implementation.
      • Content Optimization Strategy. Comprehensive recommendations for all existing blog content, aimed specifically at better audience targeting and engagement.
      • Technical SEO Roadmap. Precise technical improvements outlined to significantly enhance organic performance, indexing, and visibility.
      • Robust Backlink Framework. Guidance on how to strategically build backlinks to increase domain authority and fuel organic growth over the long span.
      • Saved Operational Expenses. Provided precise technical and strategic guidance that reduced the need for costly trial-and-error tactics, saving resources in the long term.

      Organic Traffic:
      +255%

      CTR:
      +0.7%

      Da Vinci Unified was set up for significant, long-term improvements thanks to our deep analytics and strategic suggestions:

      Project team

      Creative CEO Mariia
      Head of Delivery – Kyrylo
      Creative Copywriter – Yevgeniya
      Design – Andriana

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          Marketing Agency Case Studies, Seo, Website design

          Ringblaze

          Ringblaze

          A modern, collaborative startup VoiP telephony designed to empower teams and strengthen customer relationships.

          California, USA
          Ringblaze
          Impressions:
          72k
          24K
          72K
          Average Position:
          18.6
          42.6
          18.6
          Clicks:
          393
          109
          393
          CTR
          1.7%
          1.0%
          0.7%

          Ringblaze is designed for modern teams that need to get things done—whether they’re in the office, working from home, or running a business on the go. With features like international numbers, team collaboration, call recording, and even a free-to-try Call Widget, it’s built for smooth communication.

          The Ringblaze crew came to us wanting to level up their website. The product was solid, but the site didn’t convey all the necessary project details. It wasn’t showing off the platform’s power or helping to convert visitors into happy users. That’s where we came in — with expert full-cycle SEO assistance, we cleaned things up, turning visits into signups, faster and way more effective.

          We did:

          1. Technical SEO Audit & Fixes
            We performed a deep audit and restructured the backend to fix critical technical issues, improving site speed, mobile performance, and crawlability.
          2. Content Strategy & Copywriting
            Reworked existing content and created new, keyword-driven articles focused on conversions — not just traffic. Our first optimized article became the site’s top traffic driver.
          3. Conversion-Focused Content Optimization
            Identified low-converting pages and optimized them with persuasive messaging, relevant keywords, and clear CTAs to drive sign-ups and downloads.
          4. On-Page SEO Enhancements
            Updated metadata, heading structure, internal linking, and keyword placement to support better ranking and visibility.
          5. Web Design & Visual Content
            Enhanced the site’s visual presentation by adding high-quality custom illustrations and UI/UX elements to better communicate product value and hook visitors.

          Client problems

          Ringblaze was being held back by a website that simply couldn’t keep up with its potential. Organic visibility was low. Key pages weren’t converting. And despite having some content, it was missing direction — it generates clicks, but not customers. They needed a solid content strategy.

          1. Strong, well-known competitors ruled the search landscape, so we had to look for untapped keyword chances and devise creative ways to stand out.
          2. Content lacked strategy — articles generated impressions but failed to convert visitors into users.
          3. Poor average keyword positions and under-indexed pages resulted in a hurt SEO performance.
          4. There were no conversion-focused articles, with key landing pages underperforming.
          5. Website performance was especially poor on mobile, with slow loading and layout shifts negatively impacting user experience and search rankings.

          SOLUTION

          03.2024 to 08.2024

          Local small business, B2B SaaS / VoIP Tech

          We unlocked Ringblaze’s full digital potential by combining technical precision with converting content. The goal was clear: boost visibility, improve performance, and turn passive traffic into active customers. Our approach focused on fixing the foundation, creating effective content, and ensuring every piece of the site worked toward real business growth.

          1. HIGH-CONVERTING CONTENT Replaced low-impact blogs with strategic articles that attract the right traffic and drive real sign-ups.
          2. TOP-RANKING PAGES Created SEO-optimized comparison and solution pages — one now leads all traffic sources.
          3. SHARPER MESSAGING Refined content across the site to clearly communicate value and push users toward action.
          4. STRONGER VISUAL FLOW Supported content with engaging UI visuals and illustrations that keep users engaged.
          5. FASTER SITE PERFORMANCE Fixed backend issues to improve load times and mobile experience.

          RESULTS

          1. Search Growth. Impressions jumped to 72,019 (+203%), and clicks rose to 393 (+260%) in 6 months.
          2. Search Position. Average keyword position improved by +24 spots, landing at 18.6.
          3. App Downloads. Android and iOS app installs saw a significant uptick after the CRO and UX enhancements.
          4. Content Engagement. Comparison and solution-based blog content contributed to boosted total organic traffic.
          5. Lead Generation. Demo bookings and trial sign-ups increased consistently month over month.

          Clicks:

          +260%

          Impressions:
          +203%

          Our collaborative efforts led to a measurable transformation for Ringblaze—placing them firmly in front of the right audience and boosting conversions.

          PROJECT TEAM

          Creative CEO – Mariia
          Head of Delivery – Kyrylo
          Creative Copywriter – Yevgeniya
          Design – Andriana

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              Marketing Agency Case Studies, Paid ads, Seo, Website design

              LOOPO

              LOOPO

              Media project management app for marketing teams that helps teams handle all aspects of their projects: from tasks to content plans.

              California, USA
              LOOPO
              Search Impressions:
              1.28M
              Total impressions
              Organic Clicks:
              1.46K
              Total clicks
              Average CTR:
              0.1%
              Average click-through rate
              Average Position:
              39.6
              Average ranking position

              The client approached us with the goal of promoting their new media project management app from the ground up using digital marketing strategies. The focus was on driving organic traffic, improving click-through rates, and boosting search engine rankings. Our mission was to help the business attract a broader audience by using effective SEO strategies and optimizing the user experience.

              We did:

              1. Complex Audit
                To uncover opportunities for growth and create a quality marketing strategy.
              2. SEO Optimization
                To enhance search rankings and organic traffic.
              3. Content Strategy
                To improve engagement and user retention.
              4. Link Building
                To enhance domain authority and boost search rankings.
              5. Technical SEO Enhancements
                To ensure a smooth user experience and faster load times.
              6. Web Design
                To create a user-friendly interface with easy navigation.
              7. Branded Content
                To build awareness and credibility with branded articles in top-tier media.
              Content calendar dashboard interface

              Client problems

              Loopo provided a highly functional platform for media teams, but it was difficult for potential users to find this new app in search engines because of the strong competitors. The platform lacked the SEO optimizations required to generate organic traffic and engage users. Also, Loopo has a problem gaining higher CTR and improving its ranking position in search results to compete with established competitors.

              This project needed a complex digital marketing approach that integrated SEO optimization, user experience improvements, strategic content development, and a redesign of the app’s interface.

              1. Poor organic traffic from search results for key terms
              2. Low CTR and engagement on app-related pages
              3. Need for more backlinks to boost domain authority
              4. Low search engine rankings
              5. The interface lacked intuitive navigation
              6. Limited data on user behavior and performance metrics

              SOLUTION

              09.2022 – 06.2024

              B2B SaaS startup

              To help Loopo achieve significant growth, we focused on maximizing their media project management app’s discoverability. We implemented targeted SEO, provided high-quality content for a blog, and made user experience improvements to attract a wider audience, boost organic traffic, and secure higher search engine rankings.

              Our approach involved conducting thorough keyword research to optimize on-page elements and crafting a tailored content strategy to engage users. We also implemented a link-building campaign to increase domain authority. Additionally, we tracked and reported key metrics to monitor progress and make data-driven improvements.

              1. SEO OPTIMIZATION Optimized the website for targeted keywords and improved on-page SEO elements.
              2. CONTENT MARKETING Created engaging blog posts and optimized service pages to increase user engagement and CTR.
              3. Link Building Executed a strategic backlink campaign to boost domain authority and rankings.
              4. TECHNICAL SEO ENHANCEMENTS Improved site navigation and load times for a better user experience.
              5. WEB DESIGN Redesigned the app’s interface to enhance usability, making it more intuitive and visually appealing.
              6. BRAND CONTENT Produced high-impact branded articles in reputable media to elevate brand presence.
              7. PITCH DECK CREATION Designed a strong pitch deck tailored to the client’s messaging and target audience.
              8. SOCIAL MEDIA ASSETS Developed visually consistent and engaging materials for social media campaigns.
              9. PRODUCT VIDEO PRODUCTION Created a product video to showcase the platform’s features and value clearly.

              RESULTS

              1. Impressions. Visibility surged with 165,000+ impressions, showing strong performance in search rankings.
              2. Average CTR. Above-industry-average 1.3% click-through rate on organic results.
              3. Keyword Average Position. Achieved and maintained #1 rankings for all branded keywords in target markets in 3 months.
              4. Organic Traffic. A notable increase in organic visits from targeted regions in 4,400+ new users, driven by optimized content.
              5. Bounce Rate. Reduced by 10%, indicating users found Loopo’s site more engaging.
              6. User Engagement. Increased time spent on pages, demonstrating improved user experience and content relevance.
              7. Conversion Rate. Showed growth, with more visitors signing up or exploring the platform further.

              Search Impressions:
              1.28M

              Organic Clicks:
              1.46K

              Thanks to our efforts, Loopo saw impressive results in terms of visibility, user engagement, and overall digital performance. Our targeted SEO strategy, content optimization work, and web design services led to an increase in impressions and click-through rates and an improvement in the search engine position. The digital marketing strategies we provided helped Loopo gain more subscribers to their services and laid a solid foundation for future project development.

              PROJECT TEAM

              Creative CEO – Mariia
              Head of Delivery – Kyrylo
              Creative Copywriter – Yevgeniya
              Design – Andriana

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                Growth-mode contractors play the long game. 🚀
                Scalable systems that attract high-quality leads consistently.
                Clear processes that turn inquiries into profitable projects.
                Long-term growth strategies built for predictable revenue.
                Blog

                YOUR INSIGHTS HUB

                PPC
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