Groundhogs is a fast-growing company that needed a clear, modern website that would reflect their experience, technical expertise, and trustworthy reputation. The primary focus of our collaboration was a complete design refresh to enhance credibility, support business growth, and present the company’s portfolio in a structured and engaging way.

We did:

1. Website Redesign. To give the website a modern, professional look.
2. UX Optimization. To make it easier to navigate and find information.
3. Responsive Optimization. To ensure it works well on all devices.
4. WordPress Development. To implement the website on WordPress, ensuring flexibility and scalability.
5. Content Creation. To develop engaging content tailored to the target audience.
6. Full-Cycle SEO Optimization. Toconduct technical optimization, on-page improvements, and keyword alignment to support organic growth.

Client problems

The outdated version of the website didn’t fully showcase their expertise or help them reach more potential customers in local searches. The existing website failed to engage visitors, clearly communicate its value, or convert traffic into leads. Additionally, there was no keyword strategy or SEO foundation, and the content was not aligned with business goals.

1. Outdated website design didn’t reflect the company’s professionalism
2. Confusing structure, making it difficult for users to find key information
3. Poor UX, leading to lower conversions
4. Not optimized for mobile devices, limiting accessibility for on-the-go users
5. The website lacked targeted keywords and basic on-page SEO, making it nearly invisible in search results
6. Content was either missing or ineffective – all copy was rewritten from scratch

Our specialists delivered a comprehensive website redesign focused on improving usability, clarity, and overall UX. Beyond design, we handled full-cycle WordPress development, content creation from scratch, and initial SEO optimization to ensure the website looks modern and performs as a powerful marketing tool. Our goal was to build a conversion-focused website that clearly communicates the company’s expertise, ranks in search, and makes it easy for visitors to navigate and take action.

1. CLEAN AND EASY-TO-USE DESIGN
   We created a fresh, simple look that’s easy to understand. It quickly shows what Groundhogs does and makes a strong first impression.
2. BETTER EXPERIENCE FOR VISITORS
   Organized everything so visitors can easily find what they’re looking for, like services, examples of work, and how to get in touch, without getting lost or confused.
3. MOBILE OPTIMIZATION
   The site looks and works great on phones and tablets. This helps more people find and use the site, especially when they’re searching nearby.
4. CONVERSION-FOCUSED APPROACH
   Our skilled specialists implemented clear calls-to-action (CTA) to turn visitors into qualified leads.
5. FULL WEBSITE DEVELOPMENT
   The website was fully customized on WordPress, providing easy content management.
6. CONTENT CREATION FROM SCRATCH
   All website copy was written from the ground up to clearly communicate the brand’s value.
7. INITIAL SEO OPTIMIZATION
   We implemented a foundational SEO setup to support visibility in search engines.

We created a new website for Groundhogs using their branding and a fresh design to make it clear and easy to use. Then, we provided our marketing services (regularly posted helpful content and built links from other trusted websites to help more people find them online). 

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana

Plum ProExteriors is a leading provider of exterior remodeling and construction services in Southborough, MA, and 50 miles around it. They turned to us to enhance their local SEO performance to get more customers from the regions they serve. Our goal was to increase the company’s presence in local search results, drive more organic traffic, and improve its online rankings for local keywords. Also, one of the significant tasks in our strategy was to undertake a full redesign of their website, improving both the web and mobile versions for a seamless, user-friendly experience.

We did:

1. Local SEO. To rank higher in search results around Massachusetts.
2. On-Page SEO Enhancements. To tailor the website for local customers.
3. Content Strategy. To increase the website’s organic traffic.
4. Backlink Strategy. To improve the website’s domain authority.
5. Google My Business Optimization. To enhance local visibility and engagement.
6. Website Redesign. To ensure an intuitive layout and a smoother user experience.

Client problems

Despite offering top-notch remodeling and construction services, Plum ProExteriors struggled to appear on the first pages of search results for local keywords. This made it hard for potential customers to find their services in the neighborhood areas. Plum ProExteriors needed expert help to close this gap in local SEO and unlock their full growth potential.

1. Limited local search visibility despite top exterior construction services
2. Poor organic traffic, hindering customer attraction
3. Low domain rating, losing valuable search opportunities
4. Unable to compete with firms with stronger SEO foundations
5. Long sales cycle (4+ month) slows down progress and delays results
6. The previous website design was not optimized for modern standards

To address Plum ProExteriors’ business challenges, we implemented a targeted local SEO strategy focused on boosting their site authority and improving search engine performance. Our efforts were aimed at helping the company attract more local customers by strengthening its website’s credibility and achieving first-page rankings for local keywords. A significant part of our approach was also the full redesign of the website. We created a more engaging and accessible platform that could attract and retain local customers effectively.

1. TARGETED GROWTH STRATEGY
   Analyzed local opportunities through an in-depth audit.
2. LOCAL SEO OPTIMIZATION
   We focused on driving massive increases in organic local traffic.
3. CONTENT CREATION
   Added SEO-optimized blog articles and service pages.
4. LINK BUILDING
   Improved search rankings and boosted link profiles.
5. GOOGLE MY BUSINESS OPTIMIZATION
   Boosted local visibility and search rankings.
6. GOOGLE MAPS POSITIONING
   Improved listing discoverability and local customer attraction.
7. FULL WEBSITE REDESIGN
   Upgraded the design and structure to improve overall usability and flow.

We helped Plum ProExteriors gain online visibility within its local market to attract and convert more customers from the targeted regions. Thanks to our team’s efforts and complex SEO strategy, domain rating has increased by 2x, and organic traffic has grown by 10x. As part of our comprehensive approach, we executed a full redesign of the website. Now, it is user-friendly and optimized for both performance and SEO. All these contributed to the brand’s credibility and enhanced digital presence in the local market.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana