Plum ProExteriors is a leading provider of exterior remodeling and construction services in Wellesley, MA, and 50 miles around it. They turned to us to enhance their local SEO performance to get more customers from the regions they serve. Our goal was to increase the company’s presence in local search results, drive more organic traffic, and improve its online rankings for local keywords. Also, one of the significant tasks in our strategy was to undertake a full redesign of their website, improving both the web and mobile versions for a seamless, user-friendly experience.

We did:

1. Local SEO
   To rank higher in search results around Massachusetts.
2. On-Page SEO Enhancements
   To tailor the website for local customers.
3. Content Strategy
   To increase the website’s organic traffic.
4. Backlink Strategy
   To improve the website’s domain authority.
5. Website Redesign
   To ensure an intuitive layout and a smoother user experience.
6. Google My Business Optimization
   To enhance local visibility and engagement.

Client problems

Despite offering top-notch remodeling and construction services, Plum ProExteriors struggled to appear on the first pages of search results for local keywords. This made it hard for potential customers to find their services in the neighborhood areas. Plum ProExteriors needed expert help to close this gap in local SEO and unlock their full growth potential.

1. Limited local search visibility despite top exterior construction services
2. Poor organic traffic, hindering customer attraction
3. Low domain rating, losing valuable search opportunities
4. Unable to compete with firms with stronger SEO foundations
5. Long sales cycle (4+ month) slows down progress and delays results
6. The previous website design was not optimized for modern standards

To address Plum ProExteriors’ business challenges, we implemented a targeted local SEO strategy focused on boosting their site authority and improving search engine performance. Our efforts were aimed at helping the company attract more local customers by strengthening its website’s credibility and achieving first-page rankings for local keywords. A significant part of our approach was also the full redesign of the website. We created a more engaging and accessible platform that could attract and retain local customers effectively.

1. TARGETED GROWTH STRATEGY Analyzed local opportunities through an in-depth audit.
   
2. LOCAL SEO OPTIMIZATION We focused on driving massive increases in organic local traffic.
   
3. CONTENT CREATION Added SEO-optimized blog articles and service pages.
   
4. LINK BUILDING Improved search rankings and boosted link profiles.
   
5. GOOGLE MY BUSINESS OPTIMIZATION Boosted local visibility and search rankings.
   
6. GOOGLE MAPS POSITIONING Improved listing discoverability and local customer attraction.
   
7. FULL WEBSITE REDESIGN Upgraded the design and structure to improve overall usability and flow.

Plum ProExteriors reached out to Loona to win more local customers across its target regions. Our SEO strategy drove a 13x increase in organic clicks and improved the website’s average search position from 51 to 11.2. Alongside SEO, we completely redesigned the website, making it easier for potential customers to find what they need and get in touch. The result was more leads and sales growth from $1M to $10M over two years.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Liliia
Design – Dmytro

Despite its strong reputation in Northern California’s exterior remodeling market, ABD struggled to turn its website into a consistent source of organic leads. Technical issues, weak domain authority, and a lack of SEO strategy limited its visibility in search.

ABD partnered with our digital marketing team to strengthen its online presence, attract qualified homeowners, and turn organic traffic into business opportunities.

We did:

1. Technical SEO Audit. Found and fixed the crawl and indexing issues holding the site back.
2. Site Structure & Backend Optimization. Cleaned up the website architecture, pruned unnecessary pages, and improved the technical foundation for sustainable organic growth.
3. Scalable Link Building. Created a repeatable system for earning authority from trusted sources.
4. On-Page Optimization. Aligned key pages with search intent and improved internal linking.
5. Location Page & GBP Expansion. Strengthened local visibility across ABD’s service areas.

Client problems

ABD’s established remodeling business wasn’t reflected in its organic search performance. Technical weaknesses, limited domain authority, and underoptimized pages made it difficult to compete for valuable remodeling searches and attract qualified homeowners.

1. No previous structured SEO strategy or technical optimization
2. Low Domain Rating (DR 13) and only 102 referring domains
3. Limited organic lead generation despite demand for remodeling services
4. Weak internal linking and poor search intent alignment
5. Significant authority gap compared to local competitors

Loona’s team developed a scalable SEO strategy focused on four key areas: strengthening domain authority, fixing technical issues, improving keyword visibility, and optimizing high-value service pages.

1. Authority Growth Built quality backlinks to strengthen domain authority and close the gap with competitors.
   
2. Technical Foundation Improved site structure, crawlability, and backend performance.
   
3. Keyword Growth Targeted high-intent keywords to improve rankings for core remodeling services.
   
4. Content & Local SEO Optimization Optimized key service pages, internal linking, and location targeting to attract qualified homeowners.
   

ABD’s SEO transformation went beyond rankings and traffic. Organic search became a measurable source of business growth, contributing to a multimillion-dollar sales pipeline and significant revenue.

Alongside these commercial results, the website saw stronger search visibility, increased organic clicks, and substantial domain authority growth, establishing a more competitive presence in Northern California’s exterior remodeling market.

PROJECT TEAM

Project Manager – Mila
SEO Specialist – Yevhen
Content Manager – Liliia
Design – Dmytro

Imogen Faye & Co. had just launched a new website and had never run paid advertising before. There was no campaign history to learn from, so every decision had to be tested, building the strategy from the beginning. Over 28 days, we launched Meta Ads, created the campaign creatives, tested different audiences and messaging angles, adjusting the campaigns as results came in.

We did:

1. Meta Ads Strategy. Built the campaign structure from scratch.
2. Campaign Management. Launched, monitored, and optimized campaigns daily.
3. Creative Production. Created and tested multiple ad creatives and messaging.
4. Audience Targeting. Identified the audiences most likely to book a session.
5. Budget Optimization. Shifted budget toward the highest-converting ads.
6. Performance Analysis. Tracked campaign data and refined the strategy based on results.

Client problems

Imogen Faye & Co. was starting from zero. The company needed a consistent way to book consultations online. With no past ad campaigns or performance data, the challenge was to reach the right audience while keeping ad costs under control.

1. No previous experience with paid advertising
2. A new website with little organic traffic
3. No predictable source of consultation bookings
4. Low brand visibility among potential clients
5. No campaign data to guide marketing decisions
6. Limited advertising budget

Since Imogen Faye & Co. had no campaign history to build on, every part of the account had to be tested, from creatives and audiences to placements and messaging. We launched the social media account, compared different creatives and audiences, and gradually focused the budget on what generated the strongest response.

1. Campaign Strategy & Setup Built the campaign structure and launch plan from scratch.
   
2. Creative Testing Created and tested different visuals, copy, and offers.
   
3. Audience Research & Segmentation Found the audiences most likely to book a session.
   
4. Budget Allocation Shifted spend toward the best-performing ads and placements.
   
5. Conversion Tracking Tracked bookings, costs, and campaign performance.
   
6. Scaling Plan Used campaign data to improve results and guide future growth.

The first month of advertising generated 18 booking page visits, despite no prior campaign history. One creative alone generated 11 visits at an average cost of $18.10 each, making it the clear front-runner. The campaign also highlighted which audiences, placements, and messages were most effective, making the next round of testing far more focused.

PROJECT TEAM

Project Manager – Mila
Design – Katya
Ads Specialist – Roman

Precise Plumbing partnered with us after experiencing slow organic growth despite ongoing SEO efforts. The website had a weak backlink profile, technical issues, and an SEO strategy that wasn’t supporting long-term visibility. The project focused on rebuilding the SEO foundation and developing a strategy for sustainable long-term growth.

Our goal was to uncover the root causes, prioritize the highest-impact improvements, and build a sustainable plan for increasing search traffic and conversions.

We did:

1. Competitor Analysis. Evaluated top competitors’ websites and strategies to identify opportunities for differentiation.
2. Technical SEO Audit. Reviewed site performance, indexing issues, crawlability, and other technical factors.
3. Backlinks Insights. Produced a comprehensive backlink analysis report with actionable insights and strategic recommendations.
4. Local SEO. Delivered insights for local SEO to rank higher in search results.
5. Content Strategy Planning. Built a clear content strategy for the next 3 months.
6. Comprehensive Roadmap. Outlined actionable site improvements over the next three months.

Client problems

Despite having a strong reputation and numerous customer reviews, Precise Plumbing struggled to maximize its online visibility. The in-house marketing team needed deeper SEO expertise and a clear long-term strategy to compete in a highly competitive local market. While the website ranked for some commercial and informational keywords, its local SEO performance was weak, limiting visibility in Google Maps and local search results. The business also lacked the optimization needed to improve its presence in AI-powered search experiences.

1. Limited local search visibility despite quality plumbing services
2. No structured content strategy, reducing blog and specialized pages effectiveness
3. Technical website issues slowing performance and frustrating users
4. Low brand differentiation in a competitive market
5. Lack of a clear marketing roadmap to drive growth

To address Precise Plumbing’s challenges, we implemented a comprehensive SEO and content strategy focused on improving website performance, increasing local visibility, and building a strong foundation for long-term growth. Our approach combined a deep technical audit, competitor research, and content planning to create a clear roadmap for attracting and converting local customers.

1. SEO AUDIT & RECOMMENDATIONS Identified 86 technical issues, content gaps, and opportunities to improve search performance.
   
2. CONTENT STRATEGY Created a 3-month blog plan to engage local customers and attract more traffic.
   
3. COMPETITOR & MARKET ANALYSIS Analyzed key competitors to identify content gaps and ranking opportunities.
   
4. LINK-BUILDING STRATEGY Provided a targeted backlink acquisition plan with recommended sources.
   
5. ON-PAGE SEO IMPROVEMENTS Delivered actionable recommendations to optimize existing pages and improve keyword targeting.
   
6. TRUST & LOCAL SEO ENHANCEMENTS Identified opportunities to improve trust signals and local SEO factors.
   
7. CLEAR GROWTH ROADMAP Compiled all insights into a detailed roadmap, outlining priorities for the next 3 months.

Our task was to help Precise Plumbing get found by more local customers online and stand out from other plumbers. We conducted a full SEO audit, created a clear content plan, and provided recommendations to improve their website performance. Our experts identified tech issues, suggested ways to attract more visitors, and showed the company how to compete more effectively in the local market.

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana

Groundhogs is a fast-growing company that needed a clear, modern website that would reflect their experience, technical expertise, and trustworthy reputation. The primary focus of our collaboration was a complete design refresh to enhance credibility, support business growth, and present the company’s portfolio in a structured and engaging way.

Scope of work:

1. Website Redesign
   To give the website a modern, professional look.
2. UX Optimization
   To make it easier to navigate and find information.
3. Responsive Optimization
   To ensure it works well on all devices.
4. WordPress Development
   To implement the website on WordPress, ensuring flexibility and scalability.
5. Content Creation
   Todevelop engaging content tailored to the target audience.
6. Full-Cycle SEO Optimization
   To conduct technical optimization, on-page improvements, and keyword alignment to support organic growth.

Clients problems

The outdated version of the website didn’t fully showcase their expertise or help them reach more potential customers in local searches. The existing website failed to engage visitors, clearly communicate its value, or convert traffic into leads. Additionally, there was no keyword strategy or SEO foundation, and the content was not aligned with business goals.

1. Outdated website design didn’t reflect the company’s professionalism
2. Confusing structure, making it difficult for users to find key information
3. Poor UX, leading to lower conversions
4. Not optimized for mobile devices, limiting accessibility for on-the-go users
5. The website lacked targeted keywords and basic on-page SEO, making it nearly invisible in search results
6. Content was either missing or ineffective – all copy was rewritten from scratch

Our specialists delivered a comprehensive website redesign focused on improving usability, clarity, and overall UX. Beyond design, we handled full-cycle WordPress development, content creation from scratch, and initial SEO optimization to ensure the website looks modern and performs as a powerful marketing tool. Our goal was to build a conversion-focused website that clearly communicates the company’s expertise, ranks in search, and makes it easy for visitors to navigate and take action.

1. CLEAN AND EASY-TO-USE DESIGN We created a fresh, simple look that’s easy to understand. It quickly shows what Groundhogs does and makes a strong first impression.
   
2. BETTER EXPERIENCE FOR VISITORS Organized everything so visitors can easily find what they’re looking for, like services, examples of work, and how to get in touch, without getting lost or confused.
   
3. MOBILE OPTIMIZATION The site looks and works great on phones and tablets. This helps more people find and use the site, especially when they’re searching nearby.
   
4. CONVERSION-FOCUSED APPROACH Our skilled specialists implemented clear calls-to-action (CTA) to turn visitors into qualified leads.
   
5. FULL WEBSITE DEVELOPMENT The website was fully customized on WordPress, providing easy content management.
   
6. CONTENT CREATION FROM SCRATCH All website copy was written from the ground up to clearly communicate the brand’s value.o monitor key website performance metrics and user behavior to obtain valuable insights.
   
7. INITIAL SEO OPTIMIZATION We implemented a foundational SEO setup to support visibility in search engines.

We created a new website for Groundhogs using their branding and a fresh design to make it clear and easy to use. Then, we provided our marketing services (regularly posted helpful content and built links from other trusted websites to help more people find them online). 

PROJECT TEAM

Creative CEO – Mariia
Head of Delivery – Kyrylo
Creative Copywriter – Yevgeniya
Design – Andriana